B2B Growth Marketing Manager

B2B Growth Marketing Manager (Paid Media & HubSpot) Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service, Bluelight excels in quality and customer satisfaction. Our mission is to create cutting‑edge applications while fostering a collaborative and enriching work environment where each team member can grow and thrive. We operate across the United States and Central/South America and are in an exciting phase of expansion, continually seeking exceptional talent to join our dynamic community. About The Role We are looking for a growth‑focused B2B marketer with a strong foundation in paid media and marketing automation. You will be responsible for driving qualified leads to our nearshore staffing solutions using a mix of paid strategies and sophisticated HubSpot automation, owning the engine that connects innovative US companies with world‑class engineering talent in Latin America. You are well‑versed in Google Campaign Manager, LinkedIn Ads, and HubSpot, and you understand the nuances of marketing complex B2B services to technical decision‑makers. Key Responsibilities B2B media planning & strategy – develop comprehensive media plans targeting decision‑makers at startups and enterprise companies who need to scale engineering teams. HubSpot ownership – serve as the internal subject‑matter expert, building workflows, lead‑scoring models, and attribution reports that connect ad spend to closed client deals. Market research – conduct deep analysis to identify where our target audience consumes content and how best to reach them. Innovation – stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers. Sales enablement – advise the New Business and Account teams on recommended budgets and strategies to support their pipeline goals. Campaign execution & management – oversee execution of paid media campaigns (LinkedIn Ads, Google Ads) with a focus on high‑intent targeting. Vendor management – manage relationships with external vendors or agencies to ensure day‑to‑day execution aligns with our strategic vision. Full‑funnel analytics – track B2B KPIs beyond clicks, focusing on MQLs, SQLs, cost per discovery call, and pipeline velocity. Optimization – analyze campaign data to refine audience segments and improve lead quality. Budget & ROI management – pace budgets across channels, forecast spending, and maintain financial targets while seeking cost‑saving opportunities. Skills & Qualifications 4+ years of experience in B2B performance marketing or media buying; experience in Staffing, Recruiting, or SaaS is a huge plus. HubSpot proficiency – deep experience with Marketing Hub workflows, landing pages, list segmentation, and CRM integration (HubSpot certifications highly preferred). Paid media expertise – strong experience with LinkedIn Campaign Manager (for B2B targeting) and Google Ads. Analytical mindset – proficiency with analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag). Strong communication – excellent interpersonal skills to explain complex marketing data to non‑marketing stakeholders. Self‑motivated – able to work independently in a remote environment while maintaining close collaboration with the team. Company Benefits Competitive salary and performance‑based bonuses. Generous paid‑time‑off policy. Flexible working hours and remote work. Ongoing education, training, conferences, and company‑sponsored coursework, exams, and certifications. Being a consultant on our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients and have a direct, significant impact on their business. You will work on a variety of projects for incredible clients, accelerating your career growth and collaborating with modern technologies and top professionals in the industry. We encourage you to apply if you’re eager to join an exciting, rapidly growing consultancy and make a tangible impact. Seniority level: Mid‑Senior level | Employment type: Full‑time | Job function: Marketing and Sales | Industries: Software Development #J-18808-Ljbffr