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Strategy Content
hace 2 semanas
Descripción:
Estamos buscando al próximo cambio de juego que se una al equipo como Strategy Content.
¿Eres un nómada digital?
Pues este rol fue hecho para ti, puedes estar ubicado en Santiago-Chile y 100% Híbrido.
Buscamos una persona altamente capacitada, impulsada por una misión, con un impulso y un entusiasmo ilimitados por la transformación digital.
Requisitos:
Acerca del proyecto
Buscamos un
Strategy Content para gestionar todo el material escrito que creamos con fines comerciales, desde guías y artículos en línea hasta boletines y publicaciones en redes sociales.
Las responsabilidades del estratega de contenidos incluyen la publicación de nuestro boletín mensual, el seguimiento del tráfico del sitio web y la participación de los usuarios y la generación de nuevos temas para las entradas del blog.
Si tienes ideas creativas sobre cómo atraer a nuestro público en línea y experiência en la producción de nuevos tipos de contenidos, nos gustaría conocerte.
Por favor, adjunta a tu solicitud un portafolio o enlaces a tus trabajos publicados.Responsabilidades.
- Gestionar nuestro calendario editorial para garantizar la publicación puntual
- Asignar entradas de blog a los redactores
- Identificar lagunas en nuestro contenido y recomendar nuevos temas
- Crear guías de estilo para utilizarlas como referencia
- Corregir y editar los artículos antes de su publicación
- Programar las publicaciones en las redes sociales
- Realizar búsquedas de palabras clave y SEO para comprender las necesidades de los clientes.
- Supervisar el tráfico web y la participación (por ejemplo, conversiones y tasas de rebote).
- Coordinarse con los equipos de marketing y diseño para ilustrar los artículos.
- Seguir las noticias relacionadas con el sector y generar ideas sobre temas de actualidad
- Revisar y actualizar los contenidos publicados según sea necesario.
Requisitos y aptitudes
- Licenciatura en Marketing, Periodismo o campo relevante Contratación Cont
- Experiência laboral demostrada como estratega de contenidos, gestor de contenidos o puesto similar
- Una cartera de artículos publicados
- Experiência en el uso de las redes sociales para los negocios
- Conocimientos sólidos de
redacción y edición en inglés:
Inglés
- Intermedio/Avanzado
Hard Skills
- Conocimientos de Figma
- Conocimientos de sistemas de gestión de contenidos, como WordPress
- Conocimientos básicos de HTML y publicación web
- Familiaridad con las directrices SEO y las herramientas de investigación de palabras clave (por ejemplo, Moz y Google Keyword Planner)
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