Brand Manager Vision Care Chile

hace 4 meses

Santiago, Chile CL07 Alcon Laboratorios Chile Ltd. Company A tiempo completo

JOB PURPOSE

The Brand Manager will play a pivotal role in shaping the brand’s presence in the market and driving its success through strategic marketing initiatives and strong cross-functional collaboration.

Group Essential Functions

Develop and execute the  Marketing Plan  for brands, ensuring alignment with business objectives. Define and oversee all activities related to assigned product lines, including key selling messages, promotional materials, pricing strategies, training, and sample management. Design and implement new product launch plans in coordination with the Country Franchise Head and key stakeholders. Supervise the implementation of marketing programs and support the development and maintenance of marketing strategies to meet organizational objectives. Manage the marketing budget, conduct forecasts, track expenses, and evaluate the marketing mix of the product for cost-effectiveness and results. Regularly analyze both internal and external data, applying insights to drive informed decisions and meaningful actions. Monitor brand sales and consumption performance, devising strategies to address performance gaps. Collaborate closely with the Sales team, Customer Operations, Regulatory Affairs, Medical Affairs, Commercial Excellence, Compliance, Finance, and Supply Chain departments. Forecasting and Compliance: Achieve S&OP/IBP forecast accuracy benchmarks, including metrics for forecast accuracy and bias. Ensure adherence to local regulations, company policies, industry codes, and procedures at both individual and team levels.

QUALIFICATIONS

Bachelor degree Min + 3 years experience Excellent written and verbal communication skills Problem analysis and solving Strategic & analytic thinking and planning Organizational and planning skills Team player Agile and eager to learn Result oriented and customer focus Decision-making and smart risk taking Fluent in English

The pharmaceutical industry is a highly regulated and competitive environment, so brand managers in this field need to have a wide range of skills to be successful. Some of the most essential skills for a pharmaceutical brand manager include:

Strong analytical and research skills: Brand managers need to be able to gather and analyze data to understand the market, identify target audiences, and track the performance of their brands. They also need to be able to conduct market research to identify new opportunities and threats. Excellent communication skills: Brand managers need to be able to communicate effectively with a variety of stakeholders, including scientists, sales representatives, marketing professionals, and patients. They need to be able to explain complex technical information in a clear and concise way, and they need to be able to build relationships and persuade others to adopt their ideas. Creativity and innovation: Brand managers need to be able to think creatively and come up with new ideas to promote their brands. They need to be able to stay ahead of the competition and develop innovative marketing campaigns that resonate with target audiences. Problem-solving skills: Brand managers need to be able to identify and solve problems quickly and efficiently. They need to be able to think critically and come up with creative solutions to challenges. Teamwork skills: Brand managers need to be able to work effectively with a variety of people, including cross-functional teams, marketing partners, and sales representatives. They need to be able to collaborate and share ideas in order to achieve common goals.

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