Content Production Lead

hace 2 semanas

Las Condes, Chile H&M A tiempo completo
Job Description

As Content Production Lead, what you do:

You contribute to added customer value, a strong brand and increased sales by securing creation and distribution of paid & store content. 

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Responsible for the content production team in CL, PE, UY and supporting Brazil. Responsible for securing creation and distribution of all paid media & store content. Through tight collaboration with your team, the production hub, media agency and store teams.  

 Some of your responsibilities:

  • Be fully immersed in the local daily customer communications plan to anticipate the asset production needs for paid media and store communications and lead this process. 
  • Closely collaborate with Media team & Media agency to support with the implementation of paid media and store activities.
  • Brief & coordinate media assets requirements and needs with local Media agency, regional Production hub and local Content Editor & Copywriter.
  • Close collaboration with Global Brand Marketing & Business Units (Production Managers) to secure full understanding of the paid media campaigns.  
  • Understand in detail the global store communications strategy, guidelines & placements for printed material and digital screens. 
  • Brief Store Visual team on POS plan and quantities per campaign so that Store Visual can order and execute store material. 
  • Feed in local needs for digital screens moving content to regional Production team.
  • Collect input and feedback from stores and Visual team around the in-store communications material and asset allocation and share with relevant stakeholders.
  • Create conditions to enable performance of colleagues in the content team for Chile, Peru, Uruguay & support the Brazilian market team 
  • Identify and develop talents in order to build (future) organization and a diverse team. 

 


Qualifications

As Content Production Lead, who you are:

 

You have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. 

A structured Marketer with good knowledge of media content and formats and ability to coordinate multiple teams. You have worked on client side or media/creative agencies with production of marketing content. 

  • Marketing, media or production manager degree/relevant qualifications – if not, at least 3-5 years of working experience in marketing or media roles in agency or client side. 
  • Expert in formats and assets for paid media (Tv, OOH, OLV, Display, Social, Print etc). 
  • Good understanding of printed formats and communication used in retail stores 
  • Good understanding of local media landscape and how media agencies operate. 
  • Structured, organized and efficient. 
  • Good analytical ability. 
  • High level of English. 
  • Positive attitude to change / embrace challenges / persevere in the face of failure.
  • Desire to learn / putting effort to build new skills / learn from mistakes / ask for feedback and learn from it.
  • Find inspiration in success of others. 

You act as an ambassador for the customer centric shift, have a growth mindset and encourage cross-functional collaboration  

 You promote a positive and open environment where opinions, views and ideas are shared, proactively bring innovative ideas and explore growth opportunities 



Additional Information

Apply by sending in your CV in English as soon as possible, but no later than november 7. Due to data policies, we only accept applications through career page. This role is based in Santiago de Chile.

What awaits you?

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  

We offer you a strong corporate culture characterized by our values, teamwork and entrepreneurial spirit.

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

Inclusion & Diversity
At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We are committed to a recruitment process that is fair, equitable, and based on competency. 

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