Content Production Strategist
hace 3 semanas
About the Role:
The Content Production Lead will be responsible for securing creation and distribution of paid & store content, working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of their work.
Key Responsibilities:
- Be immersed in the local daily customer communications plan to anticipate asset production needs for paid media and store communications, leading this process.
- Closely collaborate with the Media team & Media agency to support paid media and store activities.
- Brief & coordinate media assets requirements and needs with local Media agency, regional Production hub, and local Content Editor & Copywriter.
- Closely collaborate with Global Brand Marketing & Business Units (Production Managers) to secure full understanding of paid media campaigns.
- Understand in detail the global store communications strategy, guidelines & placements for printed material and digital screens.
- Brief Store Visual team on POS plan and quantities per campaign, enabling them to order and execute store material.
- Feed local needs for digital screens, moving content to regional Production team.
- Collect input and feedback from stores and Visual team around in-store communications material and asset allocation, sharing with relevant stakeholders.
- Create conditions to enable performance of colleagues in the content team for Chile, Peru, Uruguay & support the Brazilian market team.
- Identify and develop talents to build a diverse team.
About You:
The ideal candidate has a strong commercial focus and is insight and data-driven, with the ability to drive results and work towards goals. A structured Marketer with good knowledge of media content and formats, they can coordinate multiple teams. They have worked on client side or media/creative agencies with production of marketing content.
Requirements:
- Marketing, media or production manager degree/relevant qualifications – or at least 3-5 years of working experience in marketing or media roles in agency or client side.
- Expert in formats and assets for paid media (TV, OOH, OLV, Display, Social, Print etc).
- Good understanding of printed formats and communication used in retail stores.
- Good understanding of local media landscape and how media agencies operate.
- Structured, organized, and efficient.
- Good analytical ability.
- High level of English.
- Positive attitude to change, embracing challenges and perseverance in the face of failure.
- Desire to learn, putting effort to build new skills, learning from mistakes and asking for feedback and learning from it.
- Find inspiration in the success of others.
About H&M Group:
H&M Group is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.
We offer a strong corporate culture characterized by our values, teamwork, and entrepreneurial spirit. We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe.
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