KAM Cencosud

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

About the Function

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role

Lead the end-to-end commercial relationship with Cencosud Chile, managing a portfolio representingUSD 5.5M NSV (~10% of Chile total NSV)across approximately300 outlets. The role is accountable for delivering sustainable growth, profitability and execution excellence through structured Joint Business Planning (JBP), disciplined investment governance and best-in-class in-store execution. Acts as the strategic commercial owner of the Cencosud relationship, ensuring Diageo’s portfolio wins in assortment, pricing, visibility and promotional activation within a highly competitive modern trade environment.

Market Context

Cencosud is a highly strategic modern trade partner with: 40% of Modern Trade Spirits Industry Centralized buying structure Multi-format operations (hypermarkets, supermarkets, proximity) Strong negotiation power High visibility and price sensitivity The account requires: Advanced negotiation capability Strong financial acumen Portfolio prioritization discipline Structured investment and ROI governance This role operates within the CIMA framework, reinforcing customer centricity, performance governance and execution scale.

Decision Making

1. Joint Business Planning & Commercial Negotiation Lead annual and quarterly JBP cycles with Cencosud. Negotiate volumes, trade terms, promotional calendars, investment levels and display agreements. Define portfolio priorities aligned to AOP and channel strategy. Balance growth and margin integrity within defined guardrails.
2. Investment & Profitability Management Allocate Trade Spend and promotional investments within account scope. Evaluate ROI of promotions and price mechanics. Recommend corrective actions to protect NSV andOPperformance.
3. Execution & Performance Steering Diagnose sell-in,sell-outand shareof marketgaps, distribution shortfalls and promotional compliance. Drive corrective actions with Operations Executive and CMO teams. Ensure alignment between customer commitments and in-store execution. Decisions materially influence~10% of Chile NSVand directly impact account-level profitability.

Financial Responsibility

(What responsibility does the incumbent have for Budget/Financial/Trading Profit/Unit Volume’ Use specific dollars or units.): Scope – Cencosud Chile NSV: USD 5.5M ~300 outlets ~10% of total Chile NSV 30% of share of market contribution to total South LAC. Accountable for: NSV and volume delivery. Trade Spend deployment and ROI. Pricing corridor compliance. Promotional execution performance. Contribution to channel and country P&L objectives.

Leadership

Responsibility(List functional, project, operational or market responsibilities; include the number and bands of employees supervised, including those supervised through subordinates.) List role that incumbent will report to: Although the role has no direct reports, it carries strong cross-functional leadership responsibility: Cencosud Customer Collanoration coordinator dotted line reporting to this position. Primary commercial interface with Cencosud buying and category teams. Coordinates with CP&A, CMO, RGM, Finance and Supply to ensure aligned execution. Influences field execution teams through clear account priorities. Acts as escalation point for operational and commercial issues within the account. Strategic ownership of a major modern trade account. Advanced negotiation scope. Direct impact on 10% of country NSV. Investment governance responsibility. The role carriescustomer-wide ownershipandoperates with full accountability within its strategic account scope.

Key Outputs / Deliverables

1. Results Delivery Direct accountability for delivering performance targets within Cencosud: Sell-Out growth Market Share NSV