Marketing Analyst

At Johnson & Johnson, the largest healthcare company in the world, we come together for one purpose: to transform the history of health in humanity.

Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for more than 130 years. Regardless of your race, belief, sexual orientation, religion, or any other trait, YOU are welcome in all open positions at the largest healthcare company in the world.

When You Join Johnson & Johnson, Your Move Could Mean Our Next Breakthrough.

At Johnson & Johnson Medical Devices Companies, we are using our breadth, scale, and experience to reimagine the way healthcare is delivered and to help people live longer healthier lives.

In a radically changing environment, we are making connections across science and technology to combine our own expertise in surgery, orthopedics, and interventional solutions with the big ideas of others to design and deliver doctor and patient-centric products and solutions.

Johnson & Johnson is a company committed to doing good for the world. We blend Heart, Science and Ingenuity to profoundly change humanity’s health trajectory.

The Johnson & Johnson Medical Devices Companies’ purpose is to reach more patients and restore more lives. Having advanced patient care for over a century, these companies represent an unparalleled breadth of products, services, programs and research and development capabilities in surgical technology, orthopedics, cardiovascular and specialty solutions with an offering to deliver clinical and economic value to health care systems worldwide.

We are in this for life.

We are changing the trajectory of human health, YOU CAN TOO.

**We are searching for the best talent for a Marketing Analyst - Ethicon to be in Santiago de Chile or Buenos Aires, Argentina.**

**Purpose**:The SR Marketing Specialist is responsible for developing and leading the execution of the Business Platforms and associated specialties’ marketing plans at a cluster level, in alignment with the Regional BU strategy. Responsible for achieving Sales and GP targets and managing Marketing budgets for the BU(s). Partners with Commercial teams to provide required direction and support and to ensure the commercial execution that leads the achievement of business goals.

**You will be responsible for**:

- Leads execution of the local **Marketing Plan** for the BU(s) in alignment with the Regional strategy and guidelines. (includes: product launches, segmentation, pricing, target-customer definition, promotional and educational activities, marketing materials and samples, Sales Force training needs, etc.)
- **Portfolio Management**: support the development of the adequate market approach for the BU portfolio. New Product Introduction, lifecycle management, portfolio optimization, segmentation and positioning.
- Lead **Pricing & Segmentation** strategies as well as price lists for all responsible products in the BU portfolio.
- Actively participates in **key Business Processes and initiatives**: Business Planning, Strategic Planning, Forecasting, special projects.
- Builds **strong partnership with the Commercial** organization to gather customer insights, translate needs into commercial solutions, drive and support sales execution.
- Performs regular **Business Analytics** and monitoring: Sales performance and trending, profitability (GP), investments, resource allocation, to ensure business effectiveness and profitability.
- Develops **Market Analytics** and Market Research: Defines market size and potential, explores competitive dynamics, general market trends (e.g. procedure and product adoption, regulatory and reimbursement changes, etc.), gathers insights and VOC.
- Builds strong relationships with **Key Customers, KOLs and Scientific **, identifies and supports the development of residents and future KOL´s.
- Meets with key physician practices and hospital marketing and administrative personnel to **present marketing programs** and procedure expansion solutions;
- **Partners with Regulatory Affairs** to define priorities and follow-up/support local product registration in order to ensure business continuity and new product introduction in a timely manner and in alignment with the BU strategy.
- **Partners with Training and Medical Affairs** to define/plan Training and Medical Education strategies and activities. Supports execution as required.
- Creates and adapts Marketing Materials to **support promotional and educational activities **.
- Responsible for Marketing **communications** (internal and external)
- Handles complex customer product questions and objections consistent with sales training methodology. Mentors less experienced specialists;
- Cooperation with distributors including educational programs and product trainings for distributors sales force.

**Qualifications**:
**Qualifications and requirements**: