Field Marketing Senior Analyst

POSITION SUMMARY

• Managing local, distributors, channel partners, and alliances marketing initiatives to drive Vertiv business growth and position the company as a leader in Data Center, Communication Networks, and Commercial & Industrial   
• The Field Marketing Senior Analyst will work closely with LATAM regional and local channel sales teams to, create and successfully implement local marketing programs that deliver maximum impact through a combination of tailored global, regional, and new market–specific activities.
• Agile Marketer: as member of the LATAM Marketing team, the marketing senior analyst must have a strong sense of customer focus, common goal, collaboration, and teamwork elements of an agile marketing organization.
• The role will function under a matrix environment where influencing teams and individuals at different levels of the organization will be required (Channel Sales Executives, Channel Sales Managers, Marketing team, 3rd party agencies).
• This position will support the Vertiv Technology portfolio for our channel partners and will work closely with local channel sales teams, and channel service teams
• The role will cultivate and foster relationships with local media, advertising, public relations and other 3rd party marketing agencies to develop programs, events and campaigns.
• Managing local distributors, partners, alliances, and direct/local marketing initiatives to drive Vertiv business growth and position the company as a leader in Data Center, Communication Networks, and Commercial & Industrial.
• The Field Marketing Senior Analyst plans, organizes, and executes programs that create relevant two-way interactions with local buyers to inform and influence their buying decisions and strengthen their overall relationship with Vertiv. Execute local marketing strategy with a focus on maximum ROI and measurable impact, demonstrating good understanding of local market needs and the ability to adapt global/regional initiatives in an efficient way.
• The Field Marketing Senior Analyst will work closely with LATAM regional and local sales teams to create and successfully implement marketing programs that deliver maximum impact through a combination of tailored global, regional, and market–specific activities.
• Create marketing plans that help local sales and partners achieve a healthy pipeline, accelerating demand generation and business opportunities.
• Agile Marketer: as a member of the LATAM Marketing team, the Senior Analyst must have a strong sense of customer focus, common goals, collaboration, and teamwork—key elements of an agile marketing organization.
• The role will function under a matrix environment, requiring strong influencing skills to engage teams and individuals at different levels of the organization (Sales Executives, Sales Managers, Marketing teams, 3rd party agencies).
• This position will support the Vertiv technology portfolio for both sales teams and partners, working in close collaboration with local sales and service teams.
• The role will cultivate and foster relationships with local media, advertising, public relations, and other 3rd party marketing agencies to develop impactful programs, events, and campaigns.

RESPONSIBILITIES 

• Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline
• Build co-marketing plans with designated partners in support of revenue targets in line with local marketing plans
• Manage, administer, measure and report on local channel budgets and co-marketing funds (e.g. market development funds [MDF], co-op funds,) to ensure regulatory compliance
• Understand local partner requirements for program localization and local execution support
• Engage proactively with regional channel marketing team to review plans, share local requirements and provide feedback
• Localize centrally created channel marketing programs for local deployment
• Support collection and analysis of indirect buyer insights and audience segmentation
• Establish and track lead generation metrics with local partners
• Promote the adoption of lead management processes with local partners
• Ensure brand compliance and consistency across partners, distributors and 3rd party agencies. 
• Plan, develop, execute and measure all local channel marketing efforts, including to-partner, through-partner and for-partner activities aligned to the organization's channel priorities and sales objectives
• Work with partners to deliver high-quality, localized marketing activities that drive targeted demand generation
• Develop and manage local partner engagement activities (e.g. partner events, local launch execution, to-partner communications, partner training, partner webinars)
• Support local channel sales efforts to recruit partners that match local requirements
• Actively seek and create local joint customer success stories to demonstrate best practices and strong partner relationships
• Drive usage of existing channel marketing and sales programs (Vertiv One Rewards, Partner Marketing Automation Tool, Deal Registration to engage and growth channel by working closely with LATAM Regional Partner Enablement.
• Work closely with Digital Marketing lead to implement demand gen campaigns focused on MOFU and BOFU.
• Work closely with Marketing Integration lead to provide local content to post in Vertiv social media channel.
• Work closely with Internal Creative Services Vertiv Agency to request any creative material, website modification or any print or digital materials. 

QUALIFICATIONS

• Desirable 4 to 7 years in B2B marketing preferably in a high-tech industry 
• Three or more years working in channel marketing and supporting partners in relevant markets.
• Proven experience working successfully with sales teams
• Experience in Technology and IT Industry highly desired
• Ability to leverage buyer data and insights as well as partner insights in the development of channel marketing plans
• Supplier-led and partner-led demand generation 
• Joint partner planning and partner enablement
• Oral and written communication skills
• Demonstrated experience working within cross-functional teams
• Ability to work independently, manages multiple projects and prioritizes work to align with business needs
• Excellent planning and organizational skills.  Ability to organize and complete work on multiple projects concurrently.
• Excellent written and verbal communications skills; especially important is the ability to communicate appropriately within a diverse multicultural environment.
• Solid problem solving and decision-making skills.
• Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.), with the ability to conceptualize and think creatively.
• Ability to develop an understanding of effective marketing and its relationship to Vertiv products, services and the sales cycle on a  multinational level.
• PC experience and working knowledge of software: Word, Excel, Power Point, and Access.
• Microsoft Teams and Sharepoint experience beneficial.
• Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle Sales Cloud), Sprinkrl Social Media, experience a strong plus.
• English oriented – must speak, read, write and understand. (Intermediate level)
• Must have the knowledge of creativity process and how to request creative and audio production materials.
• Preferably if has knowledge of Wrike or has worked with a similar project management tool

EDUCATION AND CERTIFICATIONS

• Bachelor's degree in marketing or business, or comparable marketing qualification/experience

TRAVEL TIME REQUIRED 

• 10%

WORK LOCATION 

• Santiago - Chile

At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $5.0 billion in revenue, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.

The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.  

OUR CORE PRINCIPALS: Safety.  Integrity.  Respect. Teamwork.  Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

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