Go to Market Professional

hace 1 semana

Santiago de Chile TÜV Rheinland Andino S.A. A tiempo completo

Go To Market Manager -Mobility is responsbile for managing the ongoing marketing alignment between the company’s business segment with needs, trends, and preferences of assigned market. Develops strategies and leads the activities that drive acquisition, growth, and retention for the Americas markets. This role will define and implement tactics aligned with the business, markets, and sales to drive business opportunities, awareness, demand, and sales enablement.

KEY RESPONSIBILITIES:

- Guide marketing tactics and develop approaches including marketing and product roadmaps, customer journey, partner engagement, and measurement models
- Customer segment group research including extracting customer data and anlayzing profiles to determine market segment requirements
- Develop and manage comprehensive marketing strategies and campaigns including

oWebsite content and landing pages

oBlogs

oVideo

oWhite papers

oSocial media

oKeyword research

oAdvertising

oEvents, conferences, and trade shows

oNewsletters

oCollateral

oPresentation materials
- Devleop and manage a virtual sales toolkit
- Establish messaging aligned with brand, segment requirements, and vertical markets
- Establish customer journey engaging lead generation, solutions, services, and thought leadership
- Arm sales with toolkits and playbooks for account and opportunity engagement
- Package solutions and services aligned with demand and recurring services aligned with key markets
- Support sales with customer insights and programs to increase the share of revenue and new customer acquisition with customer segmentation, nurture campaign, webinars, events, etc.
- Define, measure, and track enterprise KPIs across the business segment for marketing and sales in collaboration. Include both operational and financial metrics and quickly react to the data in a nimble and efficient manner
- Ensure budget transparency and efficiency as well as compliance with them
- Collaborate with key stakeholders and data anlysts to segment and validate target audiences and recommend channels to reach them through campaign activities
- Identification and analysis of business and market opportunities, aligned with market requirements
- Definition of Buyer Persona(s) for the different target groups (or target market segment/service category) in the Business Stream
- Serve as the voice of the customer with the command of competitive intelligence and industry trends (e.g., target customer segments, trends, competitor actions, and solution innovation)

Qualification requirements
- University degree in Marketing, Business, or comparable field
- At least 5-10 years of experience in the areas of marketing; preferably in a TIC industry
- Ability to lead virtual teams with strong analytical, strategic, coordination and communication skills
- Proven track record of directing and tracking marketing programs that build engagement and drive sales results
- Structured and independent way of working; self-starter, self-motivated and collaborative
- Ability to work under pressure, assertiveness, team-building with a flexible & open-mind
- Understanding of M&C and sales processes and knowledge of web trends & directions
- Strong knowledge of MS Office (especially Excel) and Salesforce
- Strong interpersonal skills, strong communication skills and very high results orientation
- Fluent in English; Spanish, Portuguese and any other languages are an advantage

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