Professional Marketing Specialist

hace 1 semana

Santiago de Chile Johnson & Johnson A tiempo completo

We are searching for the best talent for **Professional Marketing Specialist **role to be in Santiago (Chile) or Buenos Aires (Argentina).

**Purpose**

The Professional Marketing Specialist will lead with the Professional Education & Development Area (PED), the eye care professionals (ECPs) education through offline and online channels, in order to raise the level of contact lens (CL) fitting, increase the ECP´s engagement with the CL category as well as brand recommendation.

Hybrid work model: 3 days per week at office

**Roles & Responsibilities**:

- Lead professional marketing strategies and tactics formulation aligned to brand strategies in order to enable ECPs credentials and recommendation.
- Lead the engagement plan of our professional education online site JJVPRO in order to increase our ECP´s enrolment and traffic.
- Support PED area on the local professional congress participation, leading the event organization with the event agency.
- Support PED area on the ACUVUE® Eye Health Advisor Symposium (AEHA) execution, leading the event organization with the event agency.
- Support PED area on the relationship to Professional Associations & Ophtalmologist approach to ensure strong partnership and collaboration.
- Partner with PED area to develop key opinion leaders (KOLs).
- Leads publications in professional magazines both online and offline.
- Be the point of contact for Regional Communication Area to align publications in J&J Vision Linkedin Profile.
- Responsible for professional materials adaptation and approval in Veeva to support the Professional Area on the educational program execution.
- Monthly field visits with the professional team to gather insights from the ECPs and translate them into action plans.

**Qualifications**:

- University Degree in Marketing, Business Administration
- 2-3 years of previous experience in Professional Marketing in Pharma Industry, with strong experience in event organization & health professional engagement.
- Digital skills and previous digital experience in online sites management is a must.
- Strong connection & highly collaborative with internal and external stakeholders, good at building strong relationships with peers, cross-functional counterparts, upper management.
- High standard of core values, ethics, and compliance accomplishment.
- Strong English communication skills/ Advanced level
- Project Management skills
- Digital knowledge and online sites management is a must.
- Event organization experience

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