Customer and Experience Marketing Senior Specialist

**What we offer**

**Marketing Execution**
Drives marketing activities across the customer lifecycle, product portfolio, segment, and channel. Responsibilities may include:

- Orchestrate scaled execution and innovation in defined areas of excellence (currently Channels, Experience, Content and Customer Marketing) to power a consistent and seamless customer experience and to increase business outcomes, efficiency and velocity.
- Execute on marketing program to attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption.
**Accountability**:

- Responsible for delivery of outcome of assigned projects or areas of responsibility
- Collaborates in devising long-term concepts
- May include team lead or supervisory responsibilities
**Complexity**
- Contributes independently, resolves complex issues in own specialist area (e.g. cross-functional or cross-country projects)
- Works independently on topics while setting priorities having sole responsibility
- Provides regular project status and updates
- Decisions/solutions can enhance essentially current and future design and strategy
- Enhance complex systems & processes
**Experience**:

- Advanced technical or business skills and special knowledge in one / several areas
- Individuals with a customer focus have developed the acumen to cultivate and develop lasting customer relations
- Typically several years experience with increasing amount of responsibility
- ) in Project Management: Depending on LoB, has an PMI, Six Sigma or equivalent certification
- if in Six Sigma has green belt
**Communication**:

- Builds and maintains partnerships with internal and external customers and partners
- Contributes actively to build common ground for cooperation
- Communicates clear and conveying processes & policies in a way that others can understand
- Communicates relevant messages in a timely manner and with constructive feedback to cross functional colleagues & managers
**Key Responsibilities & Tasks**
- Expectation overview for Customer and Experience Marketing - actively engage in the development of end-to-end project management and successful implementation of customer marketing programs that help SAP market to and through our customers. Actively support the creation of advocates and actionable references to raise brand and product awareness to key audiences, generate demand & accelerate sales pipeline; and help drive adoption through value realization to increase loyalty that contribute to higher renewals.
- Orchestrates with branding, content, communications, data, marketing intelligence & operations, online, digital, and social media, partners, sales references, sponsorships, and events to develop unique and impactful customer experiences for multiple channels and formats.
- Identify and understand low and under usage customers to nurture, retain and drive increased adoption through marketing campaigns. Work with stakeholders to educate, evangelize & execute as a Customer Marketing Center of Excellence through best practices, technology/systems/analytics, and innovation e.g. different ways to tell an impactful customer story and position SAP as a market and innovation leader.
- Ensure all messaging aligns with SAP priorities such as, Intelligent Enterprise; Best Run; Purpose to illustrate business value impact and outcomes. Tactically drive program activation and acceleration with a Digital First and physical approach within region, market unit, or country.
- Market Research & Insights - continue to evolve knowledge to gather and synthesize market and customer insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Begin to combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs.
- Stakeholder Management - begin to align with business stakeholders to ensure content development aligns to business goals. Continuously support stakeholders to educate, evangelize & execute as a Customer Marketing Center of Excellence through best practices, technology/systems/analytics, and innovation e.g. best practice frameworks for amplification of content. Provide input to evaluate overall performance to refine programs for real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution, and pipeline impact.
- Development and amplification - contribute to the creation of compelling, business-credible customer related offerings for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes. Evaluate new techniques and determine best practices to create repeatable processes and content to support the Customer Journey. Have a sound understanding of how to utilize tools and systems to document, communicate, measure, and monitor program plan