Vp, Brand and Integrated Marketing

hace 7 días

Chile Robert Half A tiempo completo

JOB REQUISITION VP, Brand and Integrated Marketing LOCATION SAN RAMON Robert Half is looking for a VP Brand & Integrated Marketing, who will be reporting into our CMO. This person will shape the brand identity and integrated marketing strategy for Robert Half, creating the strategic brand blueprint, creative expression, and integrated campaign framework that amplifies our brand positioning among all audiences that we serve. Who you are: You have experience in a multi-discipline marketing and communications function, with in-depth knowledge of a wide range of brand marketing disciplines, including brand identity, creative services, brand advertising, brand campaigns, measurement, insights, and brand protection. What you will do: Build our Brand Strategy - Differentiate our brand portfolio with enhanced positioning and messaging that engages our target audiences. - Collaborate with Customer Research & Insights and Experience Design teams to develop a framework for audiences and personas.Brand Measurement and Insights - Partner with Customer Insights and third-party vendors to understand and monitor brand health among our target audiences. Integrated Marketing Campaigns - Work with our external agency to develop a brand campaign strategy, and a refreshed suite of creative assets. - Guide the development of integrated demand campaign blueprints and assets. - Consult with Product and Performance Marketing, Sales Enablement, and Global Field Marketing to gather integrated campaign requirements and facilitate execution. - Oversee the strategic consistency and quality delivery of integrated marketing campaigns and track overall program performance. Creative and Brand Studio - Lead the operations of an internal creative department that elevates the brand through world-class, inspirational creative and content solutions. - Develop a Brand "Hub" as the single source for brand, creative and design elements. Stakeholder engagement - Build successful business partnerships with key stakeholders and help identify creative solutions to maximize business opportunities. - Work with wider business functions to strengthen a consistent and compelling brand experience. Qualifications and Experience: - Bachelor’s degree and/or MBA in Business, Communications, Marketing, or related field required. - 10+ years’ experience in a strategic brand role, developing high-performing brand plans, and engaging customer communications. - Experience in a multi-discipline marketing and communications function. - Expert-level understanding of the marketing/sales funnel, customer personas, and how to build integrated brand and demand campaigns. - Agency management experience or experience of running internal teams responsible for brand advertising (media buy, creative services, brand agencies). Robert Half International Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check. for assistance. The location(s) (city, state) to which you would like to apply. To apply: By mail: Corporate Staffing Robert Half 2613 Camino Ramon San Ramon, CA 94583-9128 JOB LOCATION CA SAN RAMON CORP ADDITIONAL LOCATION

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