Demand Generation

You’re an original. So are we.

We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.

Where we lead, others follow. For more than 160 years, we’ve used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi’s®, Dockers®, Denizen® and Signature by Levi Strauss & Co.

About the Job

The role requires someone who is adept at both thinking strategically about difficult business problems and using cutting edge data analytics techniques. You have a proven track record of translating complex quantitative data into actionable insights, managing projects on a day-to-day basis, have communication skills to engage and influence both technical and non-technical audience all while having a strong passion for our brand.

You will oversee all the tactics used to develop and cultivate long-term customer relationships and drive short term ROI. (long-term customer engagement and profitability)-
- Work with wholesales team to deliver performance marketing plans that deliver against financial growth plans and within budget. Drive traffic to Amazon & key wholesale partners and drive traffic to Dockers on their sites through their owned advertising platforms (AMS, AMG, etc.)- Improve SEO results and bolster omnichannel marketing by implementing a unified strategy across all channels- Developing and executing short
- and long-term multi-channel campaigns to drive leads and the sales to meet our financial targets across all channels (on-site, search, display, affiliates, shopping, etc.)- Measure, analyze, and report campaign performance.- Enhance current eCommerce marketing performance, analytics, and insights reporting- Project-manage analytics requests and priorities, including setting milestones, managing expectations and meeting deadlines- Partnering to explore and set up new advertising tactics, channels, and business models (e.g., social commerce) to drive future growth and optimize profitability- Leading A/B testing strategies and execution across all channels while keep on optimizing ROA and CPA- Delivering performance reports to leadership and departments you partner to with, ensuring buy-in and budget support from senior leadership and stakeholders- Monitoring and optimizing campaigns, programs and demand generation budget follow up- Develop a deep understanding of customers, products, and the buyer’s journey- Developing customer audiences and knowing their buying preferences- Knowing the company’s brand and products inside and outAbout You- 3+ years’ experience in an ecommerce performance marketing role working on full channel strategy (SEM, SEO, Paid Social, Affiliate, Shopping), budget management skills, and working with cross-functional stakeholders towards a shared goal.- Experience within eCommerce essential- Advanced Excel knowledge- Advanced User of Web Analytic Tools (E.g., Google Analytics, Adobe Omniture)- Skills in search platforms including Google AdWords, Bing Ads, SA360- Understanding of social media advertising across major platforms (Facebook, Twitter, Facebook, TikTok)- Keyword Research skills- Deep understanding of the eCommerce fashion business, its seasonality and product cycle- Competent in Data Visualization tools (E.g., Tableau, Power BI). Understanding of Back Office Tools / CMS’s (E.g., SAP Hybris, Salesforce, etc.)/ Shopify

LOCATION

Santiago, Chile

FULL TIME/PART TIME

Full time