Demand Generation Intensives

**Demand Generation Intensives**

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all and hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from the unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘the impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

When you show proactivity and ambition, we’ll harness it through various opportunities and challenges in the diverse areas of our business - all with a strong and meaningful purpose. Where do you want to go? What do you want to do? How do you want to make a difference? The choice is yours, and we’ll help you get there. Be better together. Be Bayer.

**Main Purpose**

Ensure an excellent customer experience by leading product launches, positioning, and marketing plans for Bayer's Crop Protection and digital tools. Drive demand generation and training strategies aligned with regional needs while implementing plant nutrition portfolio initiatives.

**Your mission will be to**
- Develop and implement Commercial and Marketing Plans in coordination with Pricing, Campaign, and Regional Sales Teams, based on market insights.
- Lead product launches and local brand positioning strategies, ensuring strong value propositions.
- Act as a technical reference for Sales Teams, especially for the Fruits and Vegetables portfolio in Argentina.
- Design and execute communication plans, including key messages and product narratives.
- Promote and monitor the use of Impulse Bayer across Sales Teams and dealer networks.
- Collaborate with Marketing Development (MD) teams to define and transfer knowledge related to new launches and portfolio strategies.
- Lead brand activation at the channel level and coordinate expert communities (Experts and Masters).
- Identify local business needs and opportunities to tailor demand generation and customer experience activities.
- Support Sales Teams with the implementation of customized plans and training programs at the dealer level.
- Ensure ongoing follow-up and effectiveness of demand generation and training initiatives.
- Drive strategies for the growth and development of the Dekalb portfolio.
- Contribute to the creation of integrated solutions for farmers, enhancing value delivery.

**Unlock your potential**
- University degree, Master's degree (desired)
- _Fluent in English (desired)_
- Strong agronomic and business knowledge
- Background in sales, marketing, product management, or technology development.
- Strong knowledge of agricultural markets, their dynamics, players, competitors, suppliers, and future trends
- Relationship and network, courage and candor, agility, results orientation, initiative, and foresight
- Influencing, Customer focus. Critical Thinking about the business

**YOUR APPLICATION**

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

LI-LATAM

**Período de aplicación**:

- 15-4-2025 al 27-4-2025

**División**:

- Crop Science

**Ubicación**:

- Región Metropolitana
- Chile.

**Tipo de empleo**:

- Permanente

**Recruiter: Alejandro Condeme