Executive Vice President, Marketing

**Responsibilities**:
Description:
Job Summary

This position is expected to work shifts from Monday through Friday with occasional overtime and weekend work required based upon business levels.

This is a salaried-exempt position with compensation commensurate with experience.

Job Responsibilities
- Working with the company president, executive projects related to sales and marketing internally and externally.
- Develop and maintain key relationships with internal and external clients, vendors and key players contributing to the overall success of the company
- Develop and execute upon strategic sales opportunities
- Drive sales initiatives as they relate to ** - our growing e-commerce online start-up for sod sales
- Work with Brand Director on social media campaigns, branding and DTC
- Develop reporting structure to gauge key analytics for growth, excellence and CLIENT satisfaction.
- Partner with Brand Director to coordinate mass communications internally and externally to maintain brand integrity across all platforms and develop/implement the communication models for supporting the Company's vision, mission, goals and strategies through all verbal and written communication
- Oversee brand strategy projects as well as internal and external communications, including approvals for advertisements, to ensure integrity of content
- Understand and practice ethical behavior to avoid any copyright infringement
- Measure and report performance of all marketing campaigns. Make recommendations for changes as needed, and implement upon those changes.
- Develop an annual department budget, using all resources for past marketing needs and forecasting for future needs to properly allocate funds
- Monitor trends and competitors' activities to identify opportunities and key issues to enhance the Company's marketing & branding presence
- Collaborate with Human Resources to ensure marketing recruitment campaigns are in line with hiring needs and ensure suitable analytics are developed/maintained/communicated.

Competencies
- Business Development
- Innovation
- E-commerce Guru
- Financial Acumen
- Marketing Creativity
- Project Implementation
- Effective Communication
- Strategic Vision
- Analytical Thinking

Supervisory Responsibility

The Executive Vice President, Marketing and E-commerce will supervise the Brand Director with indirect reporting relationships with all marketing TEAM members.

Disclaimer

The noted responsibilities are not an all-inclusive list as additional duties may be required as determined by the applicable department leader.

EEO/M/F/D/V

This company participates in E-Verify where applicable.

PM20
- Requirements:
Physical Requirements
- Perform physical activity such as lifting, stooping, kneeling, balancing, pushing, pulling, crouching, and reaching in an office environment
- Utilize key equipment found in a typical office environment (computer, copier, filing systems, etc.)
- Subject to repetitive motions/ergonomics

Education/Experience/Skills
- B.S. degree in Sales, Marketing, or relevant field, or equivalent years of education with experience in a similar role
- Strong e-commerce experience required
- Excellent comprehension of the full marketing mix
- Ability to work collaboratively in a TEAM environment
- Ability to develop and maintain key relationships (customers, vendors, TEAMmates)
- Strong social media and branding experience required
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop sales and marketing strategies and effectively communicate recommendations to executive management
- Advanced communication and interpersonal skills
- Current knowledge of latest trends and marketing best practices.

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Benefits