Latin America Brand Marketing Director
hace 7 días
Job Description:
The Senior Brand Manager for the LATAM region will oversee the development and execution of brand strategies that align with Levi's global vision.
Main Responsibilities:
- Develop and execute the LATAM brand strategy, ensuring alignment with the global brand vision and marketing goals.
- Lead cross-functional teams to develop integrated marketing campaigns across multiple channels, including digital, social, and traditional media.
- Analyze market trends and consumer insights to identify opportunities and inform marketing strategies.
- Manage and mentor a team of marketing professionals to develop their skills and drive performance.
- Collaborate with key stakeholders to manage budgets, timelines, and resources for brand campaigns.
- Develop and maintain strong relationships with external partners, including agencies, vendors, and influencers.
- Evaluate all proposals pertaining to creative, brand sponsorships, and tactical opportunities.
- Ensure that all brand messaging and creative assets are consistent with brand guidelines and align with global standards.
Requirements:
- Bachelor's degree in marketing, business administration, or related field.
- At least 6 years of experience in brand management, preferably with a focus on LATAM markets.
- Experience leading cross-functional teams and managing direct reports.
- Proven track record of developing and executing successful brand campaigns that drive revenue growth and brand awareness.
- Strong analytical skills with the ability to translate consumer insights into actionable marketing strategies.
- Fluent in English and Spanish; Portuguese proficiency is a plus.
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