Email Marketing Strategist
hace 3 días
Vive Health is a leading provider of high-quality medical equipment, dedicated to enhancing the lives of our customers. Our focus is on providing support for individuals recovering from injuries, managing their health, or caring for loved ones.
Job OverviewWe are seeking an Email Marketing Specialist to drive our email strategy and contribute to the growth of our business. This role offers a clear path to leadership, with opportunities to develop and execute high-impact email campaigns.
Key Responsibilities- Develop and execute targeted email campaigns to attract and nurture high-value leads.
- Collaborate with marketing teams to plan and implement promotional blasts, automated sequences, and customer retention initiatives.
- Design and optimize workflows to enhance engagement, drive upsells, and improve customer lifecycle management.
- Conduct A/B testing on subject lines, content, and CTAs to maximize key metrics (open rates, click-throughs, and conversions).
- Track campaign performance, generate insights, and refine strategies for continuous improvement.
- Proven expertise in email marketing, with a strong focus on lead generation and conversion optimization.
- Experience with email marketing platforms such as Klaviyo, HubSpot, Marketo, or ActiveCampaign.
- Strong knowledge of segmentation, personalization, automation, and lifecycle marketing.
- Data-driven mindset with experience in A/B testing and campaign performance analysis.
- Career Growth: This role has the potential to evolve into an Email Marketing Manager position as we scale.
- Collaborative Team: Work alongside experienced marketing leaders to develop and execute impactful campaigns.
- Winning Culture: Join a team that thrives on competition and innovation while maintaining a fun, energetic work environment.
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