Global Brand Marketing Strategist

hace 1 día


Santiago, Metropolitana, Chile Levi Strauss A tiempo completo

Job Description:

About the Role

We are seeking a highly experienced Senior Brand Manager to lead our brand strategy in the LATAM region. This individual will be responsible for developing and executing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM markets.

The ideal candidate will have a proven track record of success in brand management, consumer insights, marketing strategy, and team leadership. They will possess excellent analytical skills with the ability to translate consumer insights into actionable marketing strategies.

Main Responsibilities

  1. Develop and execute the LATAM brand strategy, ensuring alignment with the global brand vision and marketing goals.
  2. Lead cross-functional teams to develop integrated marketing campaigns across multiple channels, including digital, social, and traditional media.
  3. Analyze market trends and consumer insights to identify opportunities and inform marketing strategies.
  4. Manage and mentor a team of marketing professionals to develop their skills and drive performance.
  5. Collaborate with key stakeholders to manage budgets, timelines, and resources for brand campaigns.
  6. Evaluate all proposals pertaining to creative, brand sponsorships, and tactical opportunities.

Requirements

  • Bachelor's degree in marketing, business administration, or related field.
  • At least 6 years of experience in brand management, preferably with focus on LATAM markets.
  • Experience leading cross-functional teams and managing direct reports.
  • Proven track record of developing and executing successful brand campaigns that drive revenue growth and brand awareness.
  • Strong analytical skills with the ability to translate consumer insights into actionable marketing strategies.


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