Senior Brand Manager

hace 5 días

Santiago, Metropolitana, Chile Scriveiner London A tiempo completo

About Scriveiner London

At Scriveiner London, we pride ourselves on being a leader in the luxury pen manufacturing industry. Our mission is to create beautiful, fit-for-purpose items that enrich people's lives in their everyday use.

Role Summary

We are seeking an experienced Marketing Manager to join our team. The ideal candidate will have 3-5 years of experience in a marketing manager role, with a proven track record of success in developing and executing marketing strategies in a B2C space.

Key Responsibilities:

  1. Marketing Strategy
  • Collaborate with the executive team to develop and implement effective marketing strategies aligned with overall company objectives.
  • Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
Social Media Management
  • Develop and implement a comprehensive social media strategy aligned with business goals.
  • Create, curate, and publish engaging content across multiple platforms.
  • Monitor social media analytics to measure performance and identify trends.
  • Engage with followers and respond to comments and messages promptly.
  • Stay up-to-date with social media trends and algorithm changes.
Email Marketing
  • Develop and execute targeted email marketing campaigns to nurture leads and drive conversions.
  • Create compelling email content, including subject lines, preheaders, and body copy.
  • Manage email lists, segmentation, and automation workflows.
  • Analyze email campaign performance metrics and optimize accordingly.
  • Ensure email compliance with relevant regulations.
Content Creation
  • Work closely with the content team to develop compelling and relevant content for various marketing initiatives.
Brand Management
  • Ensure brand consistency and integrity across all marketing channels and materials.
  • Develop and maintain brand guidelines, messaging frameworks, and visual assets to communicate our brand identity and value proposition effectively.
Analytics and Reporting
  • Monitor key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing campaigns.
  • Generate regular reports and dashboards to track progress, identify trends, and provide actionable insights to stakeholders.
Public Relations
  • Collaborate with influencers, thought leaders, and industry experts to amplify the organization's message and reach new audiences.
  • Identify and build relationships with relevant influencers who can positively impact the organization's reputation and brand perception.
  • Formulate and create a PR Kit and integrate article placement for brand identity across all communication channels.

Requirements

Qualifications:

  • 3-5 years of experience in a marketing manager role, with a proven track record of success in developing and executing marketing strategies in a B2C space.
  • Excellent communication skills, highly required.
  • Strong understanding of marketing principles, techniques, and best practices across digital and traditional channels.
  • Proven experience in social media management and email marketing.
  • Proficiency in email marketing platforms.
  • Strategic thinker with analytical skills and a data-driven mindset.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Proven leadership skills with the ability to lead and inspire a team.

What's On Offer

  • Opportunity within a company with a solid track record of performance.
  • Flexible working options.
  • Leadership role.

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