Content Marketing Strategist

hace 1 semana


Santiago de Chile BICE VIDA A tiempo completo

Buscamos un Marketing Content Strategist para unirse al equipo de Marketing Digital en Bice Vida. Serás clave en la generación de tráfico orgánico de nuestros usuarios o potenciales clientes, en el mercado de los seguros individuales y colectivos.

Queremos ser líderes en la industria de la protección; nuestra visión como equipo de marketing es que las experiências de nuestros usuarios o clientes sea personalizada y omnicanal y tú desempeñarás un papel vital para poder ejecutar y orquestar esas experiências.

**¿Qué harás?**:**Generar tráfico (orgánico) de calidad.** Para cada producto y cada flujo como equipo debemos proveer de usuarios que se ajusten al perfil y que finalmente realicen una compra ya sea 100% digital o a través de un formulario para la fuerza de venta.

**Desarrollar Inbound Marketing.** Tenemos una visión y una estrategia de contenido y estarás a cargo de desarrollar los contenidos específicos para ser consumidos por potenciales clientes.

**Posicionar las páginas de BICE Vida**. Primera página en buscadores o no existimos. Deberás mantenerte a ti y a todos los equipos de desarrollo al tanto de donde estamos posicionados y como mejorar en las KW relevantes.

**Representar el tono, voz y estilo BICE VIDA**. En todas las redacciones deberás considerar que hablamos desde la marca BICE VIDA, adaptando los contenidos a qué vamos a decir y como decirlo.

**Lo que buscamos**:**Redacción Asertiva**. No solo ortografía impecable y gramática de alto nível, sino que seas capaz de generar contenidos que la gente entienda.

**Estándar World-Class.** Debes aportar a la ambición de ser referentes, buscar inspiración de los mejores del mundo y hacer algo a la medida de lo que necesitan nuestros clientes o potenciales clientes.

**Comunicación efectiva.** Deberás comunicarte con múltiples áreas que tienen, procesan, generan o almacenan data; debes ser capaz de expresar claramente tus ideas de forma verbal o escrita.

**Teamplayer, obvio.** Recibirás opiniones y críticas de gente de diversas disciplinas y siempre deberás encontrar oportunidades para crecer y entregar valor. Saber pedir y dar ayuda es fundamental.

**Self-management.** Priorizar, pedir, acordar. Tendrás autonomía para hacer lo que sea necesario de forma autónoma para garantizar resultados.

**Requisitos**:

- Titulado en Periodismo o carrera afín.
- 1 año de experiência en roles UX Content, UX Writer, Marketing Content o similares
- Experiência en análisis SEO o cercanos.
- Certificación de Google Ads al día.

**Nice To Have**:

- Experiência previa trabajando en equipos de Marketing Digital
- Experiência trabajando en equipos ágiles.

**Proceso de postulación**:
Si te ajustas a lo que buscamos, pasas a las siguientes fases:

- Screening (30 minutos) con 2 miembros del equipo.
- Desarrollo ejercicio práctico.
- Entrevista Psicológica. Totalmente confidencial.
- Entrevista (20 minutos) con algunos colegas. Básicamente, ver fit cultural y si nos caemos bien.

**Algunos de nuestros beneficios**:

- Contrato indefinido inmediato.
- Un Macbook Air del año o un Lenovo ThinkPad del año (dependiendo de si eres un Pc Person o Apple Person).
- Trabajo remoto en modelo híbrido. Estamos remodelando nuestro súper Laboratorio.
- Seguro complementario de salud, dental y vida, con un seguro catastrófico. Una de las mejores coberturas de la industria, y lo decimos con conocimiento de causa.
- Dress code en la oficina: semi-formal, con todo tu estilo.
- A nadie le gusta el sobre trabajo ni es algo que se espera.
- Un bono por cada estación de año Verano (para las fiestas), Primavera (pal 18), otoño (para que no se aparezca marzo), invierno (pal frío).
- Regalo de navidad y actividades para la bendición.
- Tenemos oficinas en Providencia, Santiago.
- Almuerzo gratis en la oficina (con viernes de barra _no-fit)._
- Todo lo legal y mucho más. Pregunta por lo que te interesa.

**Wellness program **BICE VIDA offers or subsidies mental and/or physical health activities.

**Life insurance **BICE VIDA pays or copays life insurance for employees.

**Meals provided **BICE VIDA provides free lunch and/or other kinds of meals.

**Partially remote **You can work from your home some days a week.

**Dental insurance **BICE VIDA pays or copays dental insurance for employees.

**Computer provided **BICE VIDA provides a computer for your work.

**Informal dress code **No dress code is enforced.



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