PPC Specialist

**About the client**:
Our client is a leading digital marketing agency based in the USA. They are on the lookout for a highly skilled PPC (Pay-per-click) Specialist to manage and optimize pay-per-click advertising campaigns.

**About the role**:
**What you’ll be doing**:

- Develop and execute effective PPC strategies to achieve specific marketing objectives.
- Set up, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
- Craft compelling ad copy that aligns with campaign goals and target audiences.
- Implement A/B testing to refine ad creatives and improve click-through rates.
- Monitor and manage campaign budgets to ensure cost-effectiveness.
- Stay informed about industry trends and adjust keyword strategy accordingly.
- Analyze campaign performance data using analytics tools.
- Collaborate with the marketing and web development teams to optimize landing pages.
- Conduct regular competitive analysis to stay informed about industry trends.
- Continuously seek opportunities to improve campaign performance through adopting best practices.

**Who are we looking for?**
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a PPC Specialist or in a similar role.
- In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising.
- Strong analytical skills and the ability to interpret data to inform decision-making.
- Certification in Google Ads or other relevant certifications is a plus.
- Excellent communication skills and the ability to work collaboratively in a team.
- Proficient experience in the home services niche.

**Position**: PPC Specialist

**Remote Status**: Fully Remote

**Working Hours**: 9 AM - 6 PM EST

**Holidays**: US Local Holidays

**Salary**: USD 1200 - USD 2000

**Internal Job ID**: 0124