PPC Specialist
hace 1 semana
About the client:
Our client is a leading digital marketing agency based in the USA. They are on the lookout for a highly skilled PPC (Pay-per-click) Specialist to manage and optimize pay-per-click advertising campaigns.
About the role:
What you'll be doing:
- Develop and execute effective PPC strategies to achieve specific marketing objectives.
- Set up, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
- Craft compelling ad copy that aligns with campaign goals and target audiences.
- Implement A/B testing to refine ad creatives and improve clickthrough rates.
- Monitor and manage campaign budgets to ensure costeffectiveness.
- Stay informed about industry trends and adjust keyword strategy accordingly.
- Analyze campaign performance data using analytics tools.
- Collaborate with the marketing and web development teams to optimize landing pages.
- Conduct regular competitive analysis to stay informed about industry trends.
- Continuously seek opportunities to improve campaign performance through adopting best practices.
Who are we looking for?
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a PPC Specialist or in a similar role.
- Indepth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising.
- Strong analytical skills and the ability to interpret data to inform decisionmaking.
- Certification in Google Ads or other relevant certifications is a plus.
- Excellent communication skills and the ability to work collaboratively in a team.
- Proficient experience in the home services niche.
Position:
PPC Specialist
Remote Status:
Fully Remote
Working Hours: 9 AM - 6 PM EST
Holidays:
US Local Holidays
Salary:
USD USD 2000
Internal Job ID: 0124
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