Senior Manager, Analytics Operations
hace 7 días
JOB REQUISITION
Senior Manager, Analytics Operations
- LOCATION
SAN RAMON- The Sr. Manager, Analytics Operations ensures Robert Half’s Global Marketing Analytics (GMA) organization has the right process, documentation, and planning in place to meet the data needs of a modern marketing department. Reporting to the Sr. Director Global Marketing Analytics, this leader will play a critical role in connecting the dots, establishing and implementing processes, and ensuring transparency across a fast paced, multifunctional organization.
- Key responsibilities include developing actionable roadmaps that align with digital product and marketing objectives, creating and implementing procedures / processes / systems that streamline analytics workflows from the ground up, facilitating coordination and communication between analytics leaders and key stakeholders / vendors, collaborating with scrum master(s) to program biweekly sprints, and leading a team of system analyst(s) and program manager(s).
Specific responsibilities include:
- Lead Process and Documentation Strategy
- Work with Scrum Master(s) to identify areas for improvement, efficiency, and implementation of best practices across the analytics development lifecycle
- Work with GMA leadership to develop and implement procedures and systems that continually improve and streamline the operation, prioritization, and management of analytics workflows
- Establish and / or refine technical documentation best practices, standards, and project tracking techniques
- Create, update, and secure stakeholder buy-in of the Service Level Agreement (SLA) document defining processes, procedures, and mutually understood expectations
- Cross-Team Coordination and Vendor Management
- Facilitate coordination and ensure clear communication to align Marketing Analytics with key stakeholders in Information Technology, Marketing, and Product
- Cultivate relationships with key technology and agency partners to ensure effective use of consulting and support hours. Act as a conduit to ensure rapid escalation when urgent vendor needs emerge
- Develop deep understanding of Marketing Analytics tools, technologies, and processes to ensure projects involve the right SMEs and processes
- Strategic Planning and Road Mapping
- Support the Sr. Director, Global Marketing Analytics in development of strategic planning through roadmap, platform, and process recommendations that enhance and grow Robert Half's analytics capabilities
- Lead Analytics Program Manager(s) in the development, ownership, and execution of portfolio management strategy inclusive of roadmapping, capacity/resource allocation planning, and prioritization
- Sprint Programming
- Ensure high priority initiatives are visible to Marketing Analytics stakeholders and in an appropriate sprint in alignment with strategic roadmaps
- Work with Marketing Analytics Scrum Master(s) to adjust in-process sprint to accommodate emergent tasks that are critical and urgent and blocking initiatives.
- Lead Marketing Systems Analysts in ensuring completeness of business requests inclusive of clear requirements, solution research, proper scoping and timeline, and appropriate resource assignment prior to entering sprint.
Qualifications:
- Bachelor's degree or equivalent work experience; MBA or other advanced degree preferred
- 6+ years project / program / portfolio management experience with significant responsibility progression, 4+ years supporting technical / analytics focused team in an agile environment, 3+ years people managing, +3 year working on an analytics highly preferred
- Excellent understanding of project management methodologies including planning and scheduling, risk, issue, change management, and critical path analysis
- In depth understanding of agile methodologies. Proficiency with scaled agile frameworks preferred
- Proficiency with roadmapping and project management tools; specific experience with Miro, Confluence, JIRA, and Workfront preferred
- Deep understanding of product/technology/industry:
- Analytics, Data Engineering, Marketing, Advertising, Digital Product, Experimentation
- Ability to lead, coordinate, and collaborate with technical teams
- Excellent understanding of Marketing/Advertising Technology and Analytics landscape.
- Experience or familiarity with tools and systems leveraged by a modern Marketing Analytics team
- Google Analytics, GTM, Tealium, Firebase, JIRA, Google Cloud Platform, Domo, Invoca, ObservePoint, FullStory, Effective Experiments, VWO preferred
- Professional certifications/licenses: PMP, P2F, CSM, P2P, CSP, CRM, 6-SIGMA, PgMP, PRINCE2, MSP, SAFe 5 (preferred)
- Excellent communications skills - must be able to explain complex technology solutions in ways that are understandable and actionable to vendors and marketing program owners, at Director levels.
- Must also be able to clearly articulate both strategic direction, and tactical actions to Director Levels, IT team, and marketing stakehol
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