Consumer Experience 360º Analyst

hace 2 semanas

Santiago, Chile The British American Tobacco Group A tiempo completo

BAT it’s a global company, leader in consumer goods .

We are in 180 countries and we have more than 53,000 employees around the world and we are evolving at a fast pace - like no other organization. We are BOLD, FAST, EMPOWERED, DIVERSE AND RESPONSIBLE. These are the principles that shape our daily routine and are the essence of our culture as we build the next chapter in our history.

Come be a part of this journey

BAT CHILE IS LOOKING FOR A CONSUMER EXPERINCE 360ºANALYST

SENIORITY LEVEL: Non management

FUNCTION: Marketing

LOCATION: Isadora, Chile

ROLE POSITIONING AND OBJECTIVES

The primary focus of the 360º Consumer Experience Analyst (Control Tower & Occasions Marketing) is on Consumer Experience analytics and reporting, including e-commerce/delivery apps, promotions, paid media analytics, social media analysis and field insights. You will have a crucial role integrating data and ensuring the CX plan reaches de agreed KPIs in the LATAM South markets, supporting the business in turning insights into actionable strategies. Additionally, you will support the CX team in leading the future Touchpoints Analytics modelling agenda. The secondary focus of the role is on the occasions marketing plan, coordinating the 360 activations to make new-category brands relevant to the consumer's daily life across key occasions, through an integrated approach that leverages our marketing and sales mix in the region.

Reports to: 360 Sr. Consumer Experience Manager

Geographic Scope: LATAM South

WHAT YOU WILL BE ACCOUNTABLE FOR

  • You’ll support analytics capabilities using existing data and other methodologies. This is to strengthen analytics on e-com/delivery apps & social media efficiencies as well as on Live Experiences field insights including sampling, events and pop-up stores.
  • In this role, you will develop capabilities to understand, extract, clean and analyse data from a range of systems and data sources. You will be part of Touchpoint Mix Modelling projects with multiple stakeholders & markets involved.
  • Part of the role requires accurate and timely reporting on CX intelligence, looking at e-com/delivery apps development, site performance, competition development in digital channels, social media monitoring & being a point of contact to gather all the relevant category/assortment insights with the I&F team.
  • The key to the role is delivering actionable insights to the LATAM South region and local stakeholders. To reach this goal, you’ll work with data and systems as well as the different marketing teams to build an integrated picture of the CX performance to give relevant, accurate and timely recommendations.
  • Coordinate the 360 campaigns for top-priority occasions, leveraging the whole marketing and sales mix and ensuring the maintenance of these efforts to continually grow consumption for new-category brands across key moments of need.

CAN THIS BE YOUR FUTURE ROLE?

  • Are you passionate about customer experience?
  • Do you possess branding and marketing tools / platforms experience?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Bachelor’s degree in Business management, marketing, advertising or related
  • Minimum 3 years of experience in brand or 360 marketing process.
  • Ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
  • Ideally previous experience on Brand Activation roles. Solid understanding of intelligence area, focused on digital marketing & consumer information.
  • Exceptional written and verbal communication skills, with the ability to create persuasive marketing content and present ideas effectively.
  • Proficiency in utilizing marketing tools and platforms, including CRM software, analytics tools, and social media platforms.
  • Proactive and self-motivated with a strong sense of ownership and accountability for achieving results.
  • Flexibility to adapt to a fast-paced and dynamic work environment.
  • Fluent Spanish and Advanced English.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people. See what is possible for you at BAT.

  • Global Top Employer
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Diversity leader in the Financial Times and certified by the Global Equality Standard
  • BAT in Dow Jones Sustainability Indices for 20th consecutive year - and only tobacco company in World Index

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference

#J-18808-Ljbffr

  • Consumer Experience 360º Analyst

    Encontrado en: Talent CL C2 - hace 2 semanas

    Santiago, Chile BAT A tiempo completo

    BAT it’s a global company, leader in consumer goods .  We are in 180 countries and we have more than 53,000 employees around the world and we are evolving at a fast pace - like no other organization. We are BOLD, FAST, EMPOWERED, DIVERSE AND RESPONSIBLE. These are the principles that shape our daily routine and are the essence of our culture as...

  • Market Research Analyst

    Encontrado en: beBee jobs CL - hace 2 días

    Santiago, Metropolitana, Chile Variacode A tiempo completo

    Market Research Analyst with a solid background. This crucial role will identify market trends, analyze consumer behaviors, and provide strategic insights to guide business decisions. The ideal candidate will be skilled at conducting in-depth market research using a variety of methodologies such as surveys, focus groups, and data analysis tools, to collect...

  • Insurance Analyst

    hace 2 días

    Santiago de Chile GM Financial A tiempo completo

    Why GMF?: GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in its ability to tailor its products to meet unique dealer needs, consumer preferences...

  • Internal Communication Analyst

    hace 4 días

    Santiago de Chile Precisión A tiempo completo

    **Internal Communication Analyst**: **PRECISION** Mixta (Teletrabajo + Presencial) Analista Región Metropolitana de Santiago Huechuraba - PRECISION, es una compañía líder en automatización industrial y transformación digital en Chile, Perú y Ecuador. - Somos personas transformando la industria, conectamos las necesidades de nuestros clientes con...

  • Analyst, Strat

    hace 7 días

    Santiago de Chile ENGIE A tiempo completo

    Requisition ID: 22904- Location: Santiago, CL**Careers at ENGIE Impact** **Analyst, Decarbonization** **Strategy & Implementation Americas** **Location**: Santiago, Chile **Position**: Full time, hybrid work **INTERESTED APPLICANTS PLEASE SUBMIT AN ENGLISH VERSION OF YOUR CV** While society is making strides toward a sustainable future, it isn’t...

  • Senior Media Analyst

    hace 7 días

    Santiago de Chile BetWarrior A tiempo completo

    **JOIN OUR TRIBE!** Do you strive for **excellence**? Do you embrace **innovation**? Do you fight with **fairness** and **respect**? We are an exciting new gaming company based in Barcelona and Buenos Aires. Our innovative** sports betting and casino games **will rock your world. We have a burning desire to make gaming **great entertainment** and...

  • Senior Media Analyst

    hace 2 semanas

    Santiago de Chile BetWarrior A tiempo completo

    **JOIN OUR TRIBE!** Do you strive for **excellence**? Do you embrace **innovation**? Do you fight with **fairness** and **respect**? We are an exciting new gaming company based in Barcelona and Buenos Aires. Our innovative** sports betting and casino games **will rock your world. We have a burning desire to make gaming **great entertainment** and...

  • ERP Analyst

    hace 4 horas

    Santiago de Chile Woodgrain A tiempo completo

    **Company Summary**: Woodgrain Inc is proud to be a family owned and operated manufacturer with over 65 years of product innovation, quality service, and business growth. Woodgrain's diverse product offering includes wood molding, prefinished molding, wood door shop parts and products, and wood window parts, as well as many branded products. We take pride in...

  • Sr. Analyst

    hace 4 horas

    Santiago de Chile IQVIA A tiempo completo

    **Who We Are** We are focused on innovation and continuous learning on Workday functionality and people analytics across variety of HR process such as: core HR, talent acquisition, learning, performance, compensation, employee engagement, talent, and many others. Our COE also supports workforce planning initiatives and is responsible for monthly headcount...

  • Sr. Media Analyst

    hace 2 semanas

    Santiago de Chile BetWarrior A tiempo completo

    **JOIN OUR TRIBE!** Do you strive for **excellence**? Do you embrace **innovation**? Do you fight with **fairness** and **respect**? We are an exciting new gaming company based in Barcelona and Buenos Aires. Our innovative** sports betting and casino games **will rock your world. We have a burning desire to make gaming **great entertainment** and...

  • Data Analyst

    hace 4 horas

    Santiago de Chile Launchpad Technologies Inc. A tiempo completo

    Launchpad, a people-first technology company, is a leader in North America´s rapidly growing tech sector. Through two solutions, Launchpad supports its clients with digital transformation: - PaasportTM, our iPaaS solution, streamlines software integration and automates workflows. - Nearshore Staff Augmentation, our managed IT staffing service, connects top...

  • Vp Ops Consumer Lines

    hace 22 horas

    Santiago de Chile Chubb INA Holdings Inc. A tiempo completo

    Job Requirements **Job Purpose**: Responsible for leading a team responsible for the design and implementation of regional operations processes, assuring effectiveness and efficient control and performance, enhancing, and supporting business growth and continuous improvement across Latin American region, in the following line of business: A&H Direct...

  • ERP Analyst

    hace 4 horas

    Santiago de Chile Woodgrain A tiempo completo

    **Company Summary**: Woodgrain Inc is proud to be a family owned and operated manufacturer with over 65 years of product innovation, quality service, and business growth. Woodgrain's diverse product offering includes wood molding, prefinished molding, wood door shop parts and products, and wood window parts, as well as many branded products. We take pride in...

  • Warranty Analyst

    Encontrado en: beBee jobs CL - hace 2 semanas

    Santiago, Metropolitana, Chile GP Strategies Corporation A tiempo completo

    Warranty Analyst (Analista de Garantias) - ChileWorking Scheme: Face-to-face. (Santiago)About the roleThe Warranty Analyst is responsible to support dealer's claims about all the issues in the warranty system. Audit the process, generate dashboards with all the warranty data to regionals reports.Responsibilities: Download the claims information from the...

  • Senior Knowledge Analyst

    Encontrado en: beBee jobs CL - hace 2 semanas

    Santiago, Metropolitana, Chile Boston Consulting Group A tiempo completo

    WHAT YOU'LL DOAs a Senior Knowledge Analyst (SKA) within BCG's Industrial Goods Practice Area you will work in a growing global team, providing metals & mining expertise and insights whilst working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You'll serve as a thought partner and content expert to case...

  • Information Security Analyst

    hace 4 horas

    Santiago de Chile Launchpad Technologies Inc. A tiempo completo

    Launchpad, a people-first technology company, is a leader in North America´s rapidly growing tech sector. Through two solutions, Launchpad supports its clients with digital transformation: - PaasportTM, our iPaaS solution, streamlines software integration and automates workflows. - Nearshore Staff Augmentation, our managed IT staffing service, connects top...

  • Patient Experience Coordinator

    hace 3 días

    Santiago de Chile Novo Nordisk A tiempo completo

    **The Position** You will be in charge of developing patient’s journey strategy in collaboration with the Patient Support Program (PSP), analyzing customer behavior (gathering their needs and evaluating opportunities), in order to improve their experience Main responsibilities: - Map the patient's journey and raise the critical points of relevant...

  • People Operations Analyst

    hace 2 semanas

    Santiago, Chile Apply Digital A tiempo completo

    ABOUT APPLY DIGITAL Who we are: We're a global digital transformation partner for change agents, working to modernize their organizations. Who we help: Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact. What we do: We offer clients...

  • Senior Business Analyst

    hace 6 días

    Santiago de Chile Glencore A tiempo completo

    Santiago, Lima Glencore Copper South America **About the role** Glencore is one of the world´s largest globally diversified natural resource companies and a major producer and marketer of more than 60 commodities. Our operations comprise of around 150 mining, metallurgical and oil production assets. Our purpose is to responsibly source the commodities...

  • System Issue Analyst

    hace 4 horas

    Santiago de Chile Tetra Pak A tiempo completo

    At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good - protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day. And we need people like you to make it happen._ **Job Summary**: At Tetra Pak we are looking for a System Issue Analyst, in this role you...