Marketing Communications Manager

hace 2 semanas

Chile ABB A tiempo completo

**Marketing Communications Manager**:
**Take your next career stepat ABB with a global team that is energizing the transformation ofsociety and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusionacross all dimensions: gender, LGBTQ+, abilities, ethnicity andgenerations. Together, we are embarking on a journey where each andevery one of us, individually and collectively, welcomes andcelebrates individual differences.**:
Contribute to businessobjectives through the development and deployment of innovative andeffective marketing communications activities in line with global andlocal communication strategies, standards andguidelines.

**This position reports to**:
Lead Business AreaManager

**Your responsibilities**:

- Responsible fordeveloping the marketing communication strategy and maintaining thepositive image of the Company, brand and value proposition in the mindof the customer.
- Ensures relevant marketing communicationstrategy and plans align with global marketing, corporate, and countrycommunications strategies and guidelines.
- Responsible forselecting relevant marketing communications tools, adapting,translating and implementing as required to support sales initiativesand achieve the Company’s objectives in the local business.
-Adapts and develops promotional activities using events, fairs,online, communication campaigns and print media, and othercommunications vehicles to promote products, systems, and services inthe whole life cycle.
- Ensures sound communication across multipleand appropriate trade media in line with the ABB communicationstrategy to extend the Company‘s visibility.
- Defines quality anddelivery targets of externally assigned activities, monitors ongoingprogress, and resolves issues.
- Ensures global targets and metricsfor marketing communications initiatives are properly implemented anddevelops additional local measures as required.
- Maintains andencourages a positive and integrated network in internal and externalcommunication communities to promote knowledge of current practicesand innovation.

**Your background**:

- Bachelor´s Degreein Commercial Engineering and careers related to Marketing andCommercialization.
- 5 years of experience in digitalmarketing.
- Knowledge in CRM (Pardot).
- Experience in SEOanalysis.
- Availability for occasional travel.
- AdvancedEnglish level.

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