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Field Marketing Senior Analyst – Vertiv Position Summary Manage local distributors, channel partners, alliances, and direct/local marketing initiatives to drive Vertiv business growth and position the company as a leader in Data Center, Communication Networks, and Commercial & Industrial markets. Work closely with LATAM regional and local channel sales teams to create and implement local marketing programs that deliver maximum impact through tailored global, regional, and market‑specific activities. Collaborate with local media, advertising, public relations, and third‑party marketing agencies to develop programs, events, and campaigns. Plan, organize, and execute programs that create two‑way interactions with local buyers to influence their buying decisions and strengthen relationships with Vertiv. Adapt global/regional initiatives efficiently, ensuring local market relevance and maximum ROI. Support the Vertiv technology portfolio across sales teams and partners, working in close collaboration with local sales and service teams. Responsibilities Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline. Build co‑marketing plans with designated partners to support revenue targets in line with local marketing plans. Manage, administer, measure, and report on local channel budgets and co‑marketing funds (e.g., MDF, co‑op funds). Ensure regulatory compliance. Understand local partner requirements for program localization and local execution support. Engage proactively with regional channel marketing team to review plans, share local requirements, and provide feedback. Localize centrally created channel marketing programs for local deployment. Support collection and analysis of indirect buyer insights and audience segmentation. Establish and track lead generation metrics with local partners. Promote the adoption of lead management processes with local partners. Ensure brand compliance and consistency across partners, distributors, and third‑party agencies. Plan, develop, execute, and measure all local channel marketing efforts, including to‑partner, through‑partner and for‑partner activities aligned to channel priorities and sales objectives. Work with partners to deliver high‑quality, localized marketing activities that drive targeted demand generation. Develop and manage local partner engagement activities (e.g., partner events, local launch execution, partner communications, partner training, partner webinars). Support local channel sales efforts to recruit partners that match local requirements. Actively seek and create local joint customer success stories to demonstrate best practices and strong partner relationships. Drive usage of existing channel marketing and sales programs (Vertiv One Rewards, Partner Marketing Automation Tool, Deal Registration). Engage closely with LATAM Regional Partner Enablement. Collaborate with Digital Marketing lead to implement demand generation campaigns focused on MOFU and BOFU. Collaborate with Marketing Integration lead to provide local content for Vertiv social media channels. Collaborate with Internal Creative Services Vertiv Agency to request creative material, website modifications, or print/digital materials. Qualifications 4 to 7 years of B2B marketing experience, preferably in a high‑tech industry. Three or more years working in channel marketing and supporting partners in relevant markets. Proven experience working successfully with sales teams. Experience in Technology and IT Industry highly desired. Ability to leverage buyer data and insights, as well as partner insights, in the development of channel marketing plans. Supplier‑led and partner‑led demand generation; joint partner planning and partner enablement. Strong verbal and written communication skills. Ability to work independently, manage multiple projects, and prioritize work to align with business needs. Excellent planning and organizational skills; ability to complete work on multiple concurrent projects. Strong analytical and decision‑making skills. Ability to conceptualize and think creatively, including demonstrating marketing effectiveness on key metrics (ROI, customer acquisition, retention). Proficient with PC software: Word, Excel, PowerPoint, Access; Microsoft Teams and SharePoint experience beneficial. Experience with Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle Sales Cloud), social media platforms, and project management tools such as Wrike. English proficiency: speak, read, write, and understand. Intermediate level or higher. Knowledge of the creative process and how to request creative and audio‑production materials. Education and Certifications Bachelor’s degree in marketing or business, or comparable marketing qualification/experience. Travel Time Required 10% Work Location Santiago – Chile Core Principles and Strategic Priorities Core Principles: Safety, Integrity, Respect, Teamwork, Diversity & Inclusion. Strategic Priorities: Customer Focus, Operational Excellence, High‑Performance Culture, Innovation, Financial Strength. Behaviors Own It Act With Urgency Foster a Customer‑First Mindset Think Big and Execute Lead by Example Drive Continuous Improvement Learn and Seek Out Development #J-18808-Ljbffr
