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Lead Paid Media Specialist Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users’ lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in quality and customer satisfaction. Our mission is to create cutting‑edge applications while fostering a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion and continually seeks exceptional talent to join our dynamic community. We are looking for a skilled individual to join our rapidly growing team. This position is ideal for someone who thrives in a fast‑paced, dynamic environment where everyone’s opinions and efforts are valued. You will contribute to challenging and meaningful projects, developing high‑quality applications that stand out in the market. We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development. If you are passionate about software development and eager to be part of a growing consultancy, we invite you to apply. What You’ll Get To Work On Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video. Bottom‑of‑Funnel Focus: Prioritize conversions that drive SQLs, pipeline impact, and closed‑won revenue. Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain feedback. Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets. Full‑Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression. A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains. Cross‑Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging across all channels. Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates. Budget Management & Forecasting: Manage spend pacing and performance targets, reporting on ROI and CAC. Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform. Experience We’re Looking For Expertise in Google Ads: Over 5 years managing paid campaigns across Google Search, Display, and Video. Full‑Funnel Focus: Skilled in tracking and optimizing campaigns beyond top‑of‑funnel leads, with an emphasis on revenue. Strong Analytical Abilities: Proficiency in Google Analytics, Looker Studio, spreadsheets and campaign performance data analysis. Collaboration with Sales: Proven experience partnering with sales to enhance campaign impact on the sales pipeline. Advanced Conversion Tracking: Knowledge of UTM parameters, pixel setup, and Google Tag Manager for tracking. Proficient in English: Effective communication and collaboration in English. CRM Awareness: Understanding of how paid media connects with CRM platforms such as Salesforce or HubSpot. Desired Outcomes Drive higher revenue attributed to marketing through Google Ads campaigns. Enhance SQL rates and boost lead‑to‑deal conversions. Develop a collaborative workflow with sales to assess and refine lead quality. Lower CPA while improving ROAS and CAC efficiency. Expand a full‑funnel paid media strategy aligned with customer purchasing behaviors. Company Benefits Competitive salary and performance‑based bonuses. Generous paid‑time‑off policy. Flexible working hours. Remote work options. Continuing education, training, conferences. Company‑sponsored coursework, exams, and certifications. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing, Public Relations, and Writing/Editing Industry Software Development #J-18808-Ljbffr
