Paid Media Digital Marketing Specialist

Join a global professional services leader. We are committed to solving the world’s biggest challenges in the areas of water, energy and urbanization.
- Own the implementation, planning, and strategy of online marketing activities across established and emerging channels such as SEM, paid social media, retargeting, display advertising and other channels as needed.
- Lead content strategy for target touch points with particular focus on optimizing web conversions.
- Own ad operations for all paid B2B efforts.
- Work closely with the global campaign leads and regional marketing teams to understand messaging strategy and approach, go-to-market strategy to support new product features, collaborate on site optimization with the analytics teams.
- Identify opportunities to optimize and scale demand generation programs to improve conversion and marketing efficiency.
- Propose and implement A/B testing of messaging within key channels to improve overall campaign efficiency.
- Manage a budget and lead generation goals, allocating funds across channels to deliver against goals and marketing ROI.
- Collaborate with marketing, operations, and data teams to measure lead quality and be able to optimize marketing campaigns to deliver strongest quality lead flow.
- Test into new and emerging marketing channels to identify new placements to reach new audiences and drive scale.
- Analyse and report on campaign performance and share validated learnings.
- Evaluate marketing policies and logistics, working toward improved marketing spend.
- Use industry benchmarks, defining the media measurement framework for evaluating performance and implementing the framework to create consistency and accountability.
- Lead reporting and analysis programs to better understand audiences and optimize media investments. Share insights across GHD’s key audiences to enhance all marketing campaigns which include paid media.
- Own the roadmap for data and MarTech implementations. Collaborate with technology, project management and campaign teams to utilize tech capabilities to maximize customer insights and media efficiency.

**Skills, Competencies and Qualifications**:

- Fluent in English.
- A bachelor’s degree in Marketing or equivalent experience.
- Collaborative team player with excellent interpersonal skills and ability to effectively manage internal and external relationships.
- 3+ years experience in building and optimizing B2B lead generation campaigns in a digital marketing landscape.
- Highly developed project management skills, able to organize multiple campaigns and all of the elements constituting them.
- Experience building campaigns within LinkedIn, Google, Meta, and other digital media platforms.
- Adept with spreadsheets and multiple sources of data, utilizing dashboards, metrics, and tools such as Google Analytics for marketing funnel evaluation and KPI management.
- Experience working with sales and partnerships teams.
- Highly analytical, with strong skills in extracting insight from data.
- Ability to thrive in a fast-paced, “get it done” entrepreneurial environment.
- Excellent written and verbal communication.
- Strong strategic acumen to develop global marketing plans and execute across the world with localizations.
- Marketing campaign production work.

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**Why GHD?**

Being the best we can be is in our culture.
We are a family of smart, innovative and creative problem solvers. In our employee-owned company, everything feels like it matters more. Challenge us and help us come up with new solutions to ensure water, energy and urbanisation are made sustainable for generations to come.

**Our commitment to you**

Commitment is a powerful word that defines how we do business, how we serve our clients and how we care for one another. We will support your needs by giving you the tools to do your best work and then recognise achievements. We will set your curiosity free to allow brilliant minds to do their best work. We will invest in new ideas, removing barriers where we can. Finally, we will encourage you to collaborate with thousands of diverse people across our global business.

**Who we**
**are**

We are committed to solving the world's biggest challenges in the areas of water, energy and urbanisation. GHD is a global professional services company that is a leader in engineering, construction and architectural expertise. Established in 1928, we remain wholly owned by our people. We are 10,000+ diverse and skilled individuals, yet we are proudly ‘One GHD’ across more than 200 offices, spanning five continents - Asia, Australia, Europe, North and South America, and the Pacific region. Delivering extraordinary social and economic outcomes, we are passionate about building lasting relationships with our partners and clients.