Digital Specialist

hace 1 mes


Santiago, Chile Beiersdorf Chile S.A. A tiempo completo

En Beiersdorf queremos ayudar a las personas a sentirse bien con su piel y nuestro compromiso va mucho más allá del cuidado de la piel. Durante 140 años, gracias a la continua investigación, hemos desarrollado productos innovadores para el cuidado de la piel para nuestras marcas globalmente reconocidas como NIVEA, Eucerin, Hansaplast, Curitas y Lipcare. Vivimos y trabajamos en nuestro día a día de acuerdo con nuestro propósito, CUIDAR MÁS ALLÁ DE LA PIEL, y nos preocupamos de nuestros consumidores, nuestros colaboradores, el medio ambiente y la sociedad. Detrás de cada marca, cada producto y cada logro están nuestros más de 20.000 colaboradores. Es por ellos que vivimos una cultura inclusiva de respeto y confianza que está fuertemente alineada con nuestros valores: CUIDADO, CORAJE, SIMPLICIDAD y CONFIANZA.

Responsabilidades

Precision marketing is about using data analytics, consumer insights, and technology to target marketing efforts more accurately. As Digital Specialist, your job will be to orchestrate precision marketing activities from ideation to execution, define and monitor measurement approach, check for implementation of digital media best practices, and support transversal enablers for PM transformation acting as a change agent in the organization. Thereby you will need to engage closely with global and regional digital teams, category directors and key external partners (creative and media agencies).

  1. Orchestrate Precision Marketing Activities
    • Lead ideation sessions to ensure that campaign designs are addressing main business challenges and strategical questions.
    • Ensure that agencies are following brand safety guidelines, digital execution best practices.
    • Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations.
    • Engage and coach category teams and external agencies on PM principles and ensure framework compliance for digital campaigns.
  2. Define and monitor measurement approach
    • Define measurement approach and make sure that data sources for campaign success monitoring are addressing categories business challenges and strategical questions.
    • Ensures processes and governance are in place to monitor campaign performance and alerts marketing and media when necessary (weekly meetings, steering committees, stand-ups, etc.)
    • Ensure proper media KPI framework implementation on every stage of consumer journey.
  3. Check for implementation of digital media best practices
    • Coordinate campaigns quality assurance process with main stakeholders ensuring that structure is following the planned design.
    • Ensure brand safety and digital golden rules implementation.
  4. Support transversal enablers for PM transformation
    • Engage and upskill main stakeholders (agencies, category leads, etc) on PM principles. Identifying main knowledge gaps and building a training program based on it.
    • Make sure PM enablers are in place and streamlined in the organization, and act whenever there’s a gap, alerting global and regional teams.
    • Responsible for compiling campaign’s final results and sharing learnings with broader community (global and regional).
Perfil

2-3y Experience on digital marketing positions, records of accomplishment in digital performance and leading performance marketing campaigns (Brand Manager level). Desirable: Brand / category marketing and project management background. Ability to effectively translate marketing objectives into digital execution. Comprehensive knowledge on digital campaigns execution and planning. Knowledge of advertising tech: GMP, DSP, DMP, etc. Fluent English. Excellent interpersonal skills and communication skills, agile ways of working, results oriented, ability to adapt in a complex and fast changing environment.

#J-18808-Ljbffr

  • Santiago de Chile Conquest Digital A tiempo completo

    **ENGLISH SPEAKERS ONLY**: Month by month contract work, can lead to a full time position making over 3000 USD per month. Conquest Digital We are a rapidly growing Digital Marketing Agency serving the roofing niche. We deliver FB ads services to get our customers quality leads they can turn into jobs. We are young, energetic, and ready to CONQUER the...


  • Santiago, Metropolitana, Chile Philips A tiempo completo

    Job TitleDigital Marketing SpecialistJob DescriptionPhilips is seeking a Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing campaigns to increase brand awareness and drive sales.Key ResponsibilitiesDevelop and implement digital marketing campaigns across...


  • Santiago, Metropolitana, Chile Rotate Digital A tiempo completo

    As a skilled Web Development Specialist, you will be responsible for crafting exceptional digital experiences that meet the evolving needs of our clients. At Rotate Digital, we pride ourselves on delivering top-tier websites that not only captivate but also drive meaningful results.We're looking for a talented individual who can take ownership of website...


  • Santiago, Metropolitana, Chile Pager A tiempo completo

    About the RoleWe are seeking a highly skilled Digital Operations Management Specialist to join our team at PagerDuty. As a key member of our operations team, you will be responsible for driving sales process improvements, enabling teams, and providing deal support to our global sales teams.


  • Santiago de Chile IQVIA A tiempo completo

    IQVIA is The Human Data Science Company, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare...

  • Content Specialist

    hace 1 mes


    Santiago, Chile Apply Digital A tiempo completo

    ABOUT APPLY DIGITAL Apply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful...

  • Content Specialist

    hace 3 meses


    Santiago de Chile Apply Digital A tiempo completo

    **ABOUT APPLY DIGITAL**THE ROLE**: We are looking for a Content Specialist to join our growing team. As a Content Specialist, you will manage the end-to-end content production process, including strategy, planning, creation, and delivery. This role builds ties by adding consulting, content strategy, and content management...

  • Cloud Engineer

    hace 3 semanas


    Santiago, Metropolitana, Chile Apply Digital A tiempo completo

    At Apply Digital, we're seeking a highly skilled Cloud Engineer to join our team of experts in digital transformation. With a strong background in Java and Spring Boot, you'll design and implement high-quality backend code for various client projects.We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience.The ideal...


  • Santiago, Metropolitana, Chile Pacifica Continental A tiempo completo

    Pacifica Continental seeks a highly skilled Digital Transformation Specialist to join their team in Chile.About the RoleAs a Digital Transformation Specialist, you will be responsible for guiding the business and staff areas into the digitalization wave by introducing new technologies in their activities or processes, in alignment with the corporate and...


  • Santiago de Chile ABB A tiempo completo

    **Digital Sales Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...


  • Santiago, Metropolitana, Chile Ausenco A tiempo completo

    Ausenco, a pioneering company in the consulting and project delivery space, is seeking a skilled Digital Content Specialist to join our team in Santiago. This role presents an exceptional opportunity for individuals with a passion for digital design and animation to contribute to the creation of engaging content that elevates our brand and enhances user...

  • Digital Specialist

    hace 4 semanas


    Santiago, Chile Beiersdorf Chile S.A. A tiempo completo

    En Beiersdorf queremos ayudar a las personas a sentirse bien con su piel y nuestro compromiso va mucho más allá del cuidado de la piel. Durante 140 años, gracias a la continua investigación, hemos desarrollado productos innovadores para el cuidado de la piel para nuestras marcas globalmente reconocidas como NIVEA, Eucerin, Hansaplast, Curitas y Lipcare....


  • Santiago, Metropolitana, Chile Trader Interactive A tiempo completo

    At Trader Interactive, we're revolutionizing the way people buy and sell through innovative digital marketplaces. As a Digital Reporting Data Specialist, you'll play a crucial role in connecting our platforms to provide a unified view of delivery for our clients.We're looking for someone with 1+ years of experience in digital media, who's knowledgeable about...


  • Santiago, Metropolitana, Chile Warner Media, LLC. A tiempo completo

    Welcome to Warner Bros. Discovery, where creativity and innovation come together.About the RoleWe are seeking a highly skilled Digital Systems Specialist to join our team. As a key member of our digital operations team, you will be responsible for ensuring the smooth operation of our digital platforms, including streaming services, content management...


  • Santiago de Chile J. Blanton Plumbing A tiempo completo

    Join J. Blanton Plumbing, a rapidly growing US-based company, as a dynamic Digital Marketing Specialist. You will play a pivotal role in boosting our online visibility, driving engagement, and growing our brand. **Key Responsibilities**: - Forge and nurture partnerships with local businesses, chambers of commerce, and organizations to enhance brand...


  • Santiago de Chile Launchpad Technologies Inc. A tiempo completo

    Launchpad, a people-first technology company, is a leader in North America´s rapidly growing tech sector. Through two solutions, Launchpad supports its clients with digital transformation: - PaasportTM, our iPaaS solution, streamlines software integration and automates workflows. - Nearshore Staff Augmentation, our managed IT staffing service, connects top...


  • Santiago de Chile Coopeuch A tiempo completo

    Mixta (Teletrabajo + Presencial) Analista Región Metropolitana de Santiago Santiago Coopeuch es una cooperativa de ahorro y crédito con más de 1 millón de socias y socios. Nuestro propósito es mejorar su calidad de vida, aportando a su desarrollo social y económico a través de productos financieros inclusivos y accesibles. Asimismo, estamos...


  • Santiago, Metropolitana, Chile Trakken GmbH A tiempo completo

    Job DescriptionWe are seeking a Digital Solutions Specialist to join our team at Trakken GmbH.About Us:Trakken GmbH is a leading consultancy for the Google Marketing Platform and Google Cloud, offering a comprehensive suite of services to help businesses leverage the power of Google's ecosystem. With an interdisciplinary team of experts in digital analytics,...


  • Santiago, Metropolitana, Chile Bechtel Corporation A tiempo completo

    Role OverviewThis role involves providing technical support, training, and implementation of Digital Supply Chain Systems (DSCS) within the Global Business Unit (GBU). The specialist will manage project setup, complete key configuration tasks, train end-users, collect and escalate user feedback, set up templates, and troubleshoot issues as needed.The...


  • Santiago, Metropolitana, Chile PagerDuty A tiempo completo

    About the RoleWe are seeking a skilled Digital Operations Specialist to join our team at PagerDuty. As a key member of our operations team, you will be responsible for driving process improvements, enabling our sales teams, and providing exceptional deal support.Key ResponsibilitiesTo become an expert in sales systems and data, particularly in...