Paid Media Strategist

hace 3 semanas


WorkFromHome, Chile Remotely A tiempo completo

We’re a US-based digital marketing agency helping local businesses dominate their zip codes through performance-driven paid media. We’re hiring a Paid Media Strategist — not a button-pusher. This role is for someone who enjoys diagnosing ad performance, setting testing priorities, and improving results , not just building campaigns. You’ll focus on strategy, testing frameworks, and performance direction, while execution is handled by an ads technician team. You’ll collaborate directly with U.S. leadership and provide clear strategic direction that drives measurable local business growth. What You’ll Own Paid media strategy for Google Ads and Meta Ads Campaign structure, testing plans, and optimization priorities Budget pacing and performance analysis Identifying opportunities to scale winning campaigns Clear weekly insights and next-step recommendations You will work closely with leadership during US business hours and guide execution through structured handoffs. What You Will Not Be Responsible For Building campaigns from scratch Uploading creatives or making routine changes Pixel installs, tracking QA, or technical setup Day-to-day maintenance tasks (This role is strategy-first by design.) Requirements 3+ years managing Google Ads and Meta Ads campaigns Experience improving CPL, ROAS, or lead quality through testing Strong understanding of conversion tracking, UTMs, and GA4 Ability to explain why something worked or didn’t Comfortable collaborating, giving recommendations, and pushing back when needed Prior experience working with US clients or agencies preferred Schedule & Location Part-time: 6–8 hours per week Must have 2–3 hours of overlap with US business hours (CST) during the workweek. Remote — LATAM-based candidates only Compensation $900–$1,200 USD per month for approximately 6–8 hours per week, based on experience. 90-day paid trial period with clear expectations and outcomes Strong performance may lead to expanded scope or a longer-term retainer. How to Apply Please include: 1–2 examples of campaigns you’ve guided strategically (what you tested, why, and results) A short explanation of how you decide what to test when performance plateaus Put the word “Strategy” at the top of your application so we know you read this. #J-18808-Ljbffr


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