Performance manager
hace 2 semanas
Este rol clave implica liderar la planificación, ejecución y optimización de campañas de Paid Media en diversas plataformas, como Google Ads, Facebook Ads e Instagram Ads.
El candidato ideal será un estratega digital con experiencia en análisis de datos y una sólida comprensión de las tendencias del mercado.
Trabajará en estrecha colaboración con el equipo de marketing para desarrollar estrategias efectivas que impulsen el rendimiento y alcancen los objetivos de la empresa.
Además, se espera que mantenga una mentalidad proactiva, manteniéndose al día con las últimas tendencias y desarrollando constantemente nuevas formas de mejorar el ROI de nuestras campañas digitales.
Si te apasiona el marketing digital y tienes habilidades analíticas sólidas, te invitamos a unirte a nuestro equipoFunciones del cargo
Planificar y desarrollar campañas de Paid Media en Google Ads, Facebook Ads,
Instagram Ads y otras plataformas.
- Implementar campañas de Paid Media y supervisar su rendimiento.
- Optimizar campañas de Paid Media para mejorar el rendimiento y alcanzar los objetivos.
- Trabajar con el equipo de marketing para desarrollar estrategias de marketing efectivas.
- Analizar datos de marketing para identificar tendencias y oportunidades.
- Preparar informes sobre el rendimiento de las campañas de Paid Media.
- Mantenerse al día con las últimas tendencias y desarrollos en marketing digital.
- Planificar e Implementar Campañas Paid Media entendiendo el negocio y velando porque
- Realizar investigaciones de palabras clave pertinentes al negocio/servicio ya la landing
- Crear campañas en la plataforma de Google Ads, configurando estrategias de puja,
- Implementar bases de datos en la plataforma y configurar anuncios con enlaces a
- Realizar análisis de palabras clave y audiencias, ofreciendo recomendaciones para
- Debe realizar continuamente la segmentación, optimización y seguimiento de
del marketing digital, como la segmentación del público objetivo, análisis de datos y
optimización de conversiones según los objetivos de cada campaña.
- Es el responsable de interpretar datos, identificar tendencias y optimizar el rendimiento
con Excel.
Requerimientos del cargo
- Experiencia en la planificación, implementación y optimización de campañas de Paid Media en Google Ads, Facebook Ads, Instagram Ads y otras plataformas relevantes.
- Capacidad para analizar datos de marketing y tomar decisiones informadas para mejorar el rendimiento de las campañas.
- Habilidad para colaborar con el equipo de marketing en el desarrollo de estrategias efectivas.
- Competencia en la preparación de informes detallados sobre el rendimiento de las campañas de Paid Media.
- Tener al menos 2 a 3 años de experiencia en roles similares.
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