Senior Specialist Dtc Marketing

hace 2 semanas

Santiago, Metropolitana, Chile Adidas A tiempo completo
Purpose & Overall Relevance for the Organization

This role is responsible for maximizing the profitability of "Direct To Consumer/Trade" by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication.

- Key Responsibilities

  • Execute the marketing calendar ensuring alignment with appropriate local and regional departments
  • Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion
  • Monitor and control campaign material produced and ensure that suppliers deliver high quality standard
  • Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning
  • Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented
  • Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI
  • Monitor performance of campaigns, events and activations, assess the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing
  • Be knowledgeable about the targets and performance of local stores and coown Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin
  • Knowledge Skills and Abilities
  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
  • Specialist in business or technical skills with detailed knowledge in some areas of work or systems
Requisite Education and Experience & Minimum Qualifications

  • University degree or equivalent education required
  • 12 years of experience required; preferably in Retail Industry and/or sports/fashion environment
  • Previous experience in Retail or Consumer Goods Industry is very relevant for the role
  • Ability to effectively communicate with customers and store personnel
  • Ability and interest in finding solutions, being resolutive and make proactive decisions
  • Interest in field work to visite stores on a monthly basis
  • Strong numerical analysis skills to control and manage anual Budget, including reports with Advanced Excel Skills requiered.
  • Fluency in Spanish and English
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***- JOB TITLE:
  • Senior Specialist DTC Marketing
  • BRAND:


adidas
  • LOCATION:
  • Santiago
  • TEAM:
  • Marketing & Communications
  • STATE:
  • RM
  • COUNTRY/REGION:
  • CL
  • CONTRACT TYPE:
  • Full time
  • NUMBER:

DATE:

  • Jan 11, 2023

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