Head of Scotch Southlac

hace 2 semanas

Santiago, Metropolitana, Chile Diageo A tiempo completo

Job Description:
Diageo Context


Diageo was created in 1997 but its business is built on the foundations laid by giants of the industry - Arthur Guinness, John Walker and many more.

Today, Diageo is an extraordinary leader in beverage alcohol, producing a collection of over 200 brands and leading the top two largest spirit brands in the world, Johnnie Walker and Smirnoff.

Its portfolio also includes J&B, Buchanan's, Baileys, Don Julio, Tanqueray and Guinness.

Diageo's culture is built and maintained by the five values that underpin its business. Employees are
_passionate about its customers and consumers_ and want to
_be the best_. They give each other the
_freedom to succeed_ and
_value each other_. Employees work hard, so they can be
_proud of what they do_ and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent.

Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site:
About the Role

You will shape the future for that category and growth for the Scoth Category in SouthLAC business.

SoutLAC is a Business Unit comprised by 7 countries ( Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru and Uruguay) with similar market contexts, trends and opportunities Our ambition is to change the way consumers celebrate reinforcing our recruitment strategy from local spirits and beer.

Simplifying our operating model to cope with volatility and integrating with our route to consumer partners to generate efficient, profitable and reliable growth.

You will own, drive and project lead the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive:

  • Recruitment/Re-recruitment
  • both from a customer and consumer perspective
  • Scale in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP
  • Fame making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, crossfunctional teams and partners to deliver on our salience and brand love objectives
  • Physical Availability the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
Top Accountabilities

Functional:

  • Create, drive and project lead the creation of longterm brand strategy and brand plans based on consumer, customer, and shopper insight
  • Input voice of the market into global creation where applicable. Take global growth driver and thoughtfully adapt for the market.
  • Lead crossagency teams and champion new partnerships in developing the brand's communication approach and execution in an omnichannel environment (on, off & 3rd space)
  • Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function
  • Lead the relationship with the Global Brand Teams for the market
  • Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
  • Lead the full P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver and exceed the annual operating plan
  • Lead the pricing & promo strategy, margin mix and volume drivers for all brands across the full market
  • Create brand strategies and drive them through to brilliantly implemented plans that consistently beat the competition and gain share
  • Engage, coach, advise and support all team members on all brand activities, demonstrating leadership both in the what and the how so that they can excel in and deliver brand activities

Leadership:
Win through Execution

  • Sets and pursues direction without guidance and takes a wide view of their accountabilities
  • High energy and ambition to achieve successful outcomes and high standards
  • Balances analysis and execution and adjusts thinking in the face of new information
  • Actively spots opportunities or issues and identifies which are urgent and important
  • Generates a range of workable solutions, decides what should be done and takes action
Shape the Future

  • Sees the big picture and possibility from multiple angles and through a creative lens
  • Frames issues in a way that creates transparency and incorporates others' best thinking
  • Accurately digests large amounts of information and breaks down sophisticated problems thoroughly
  • Challenges themselves and others to solve new or unfamiliar tasks and ways of working
Inspire through Purpose

  • Finds broader meaning in their work and aspires to make a significant difference
  • Reads their environment and understands how culture and context influences people's perspectives
  • Is actively aware of the impact they have on others and tunes in

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