Director Omnichannel Marketing
hace 3 semanas
Purpose & Overall Relevance for the Organization
Develop and ensure excellent implementation of Omni-channel (Wholesale, Retail and eCommerce) marketing plans.
Key Responsibilities
- Lead Implementation of Omnichannel (Wholesale, Retail and eCom) marketing plan in alignment with LAM strategy to ensure high quality and consistent consumer impact
- Develop account marketing plans for key accounts in close collaboration with the country sales teams to achieve maximum sell-in, sell-out and consumer impact with the key accounts in LAM
- Drive an exciting consumer experience online and offline for our consumers
- Drive execution of the key city trade zone attack to position adidas as the most desirable and present brand in the key trade zones.
- Develop delegates through coaching, feedback and experiences to build best team
- Owns Country wholesale Shop-in-Shop investment plan and CAPEX investment to maximize consumer impact and ensure efficient use of resources
- Lead local TRade Marketing and Visual Merchandising teams to maximize consumer impact and sell out.
- Owns Country Omnichannel Marketing Working Budget to ensure a right investment decision
Key Relationships
- Local Brand and other Marketing teams
- Local Sales and Channel Distribution teams
- Regional teams either Marketing or Sales
Knowledge Skills and Abilities
- Must be a strategic thinker with confidence and speed in execution
- Strong coaching leadership style providing guidance, support, and feedback through active listening, emotional intelligence, and mentorship
- An acute sense of business bringing financial literacy, strategic thinking, market awareness and operational insight
- A strong and dedicated understanding towards the customers’ needs
Requisite Education and Experience & Minimum Qualifications
- Bachelor’s degree or equivalent required in related field
- +10 years’ Commercial & Marketing roles leading Channels and/or Categories strategies and execution plans in both Brick-and-Mortar and eCommerce.
- +5 years’ experience leading and managing teams like Sales teams, Trade Marketing teams or similar.
- Previous experience managing Marketing working budget and Sales Forecasting.
- Proven track record of sales-driven results demonstrating consistent achievement of sales targets, growth in revenue, and successful implementation of point of sales strategies.
- Strong communications skills and relationship management leading and negotiating with internal stakeholders, external suppliers, B2B clients, among others.
- Fluency in both Spanish and English. Be able to work in an English-speaking environment in a daily basis.
En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.
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