Be Manager

Key Results:

- Understand LS&Co. brand portfolio aesthetics, local market and consumer insights to support business plans and build brand equity throughout the region.
- Support BE/BX leader to execute the best expression of our brand on floor. Seasonally build partnership and constant communication with Marketing and Commercial leaders: Sell in and Sell out to support business direction.
- Deliver visual direction to specific market needs and continually review, refine and upgrade all components, based on performance results and seasonal calendars, big ideas, special dates/events.
- Deliver brand consistency through visual presentation strategy across channels including window concepts, styling, visual merchandising segmentation, training, in-store creative tools from global direction (if exists, if not, develop locally).
- Create strong relationships and ways of working with Cross functional market partners: SP&C, Local Retail, Wholesale Sell in, Sell Out Operations, Merchandising, Brand Marketing, Consumer Marketing leads, key partners, clients and vendors.
- Monitor assigned A&P budget. Identify opportunities to improve/negotiate prices and elevate performance on floor following BX strategies.
- Build a high performing, self-motivated and highly creative team who delivers consistently and thrives on improving performance.
- Establish training sessions and materials, market visit criteria’s and track monthly sales to identify performance in execution as standards for all channels
- Partners with SP&C for new store openings and remodels on VM components BOQs.

Key Responsabilities

Establish ways of working according to total footprint of the business, define formats: checklist, presentations and reports to be filled to have information control and share it with key partners. Provide Guidance and Supervision on weekly activities schedule of BE direct reports: Brand environment and BE Field supervisors. Follow up projects from start to end, providing feedback from Brand Environment point of view, evaluating the execution and evolution of their market. Supervise and support BE Pan Brand Field Supervisors team with operational excellence to make them visit more stores in less time, provide training and teach them how connect with Sales Associates. Establish ways of working according to total footprint of the business, define formats: checklist, presentations and reports to be filled in order to have control and information to share with BE Coordinators. Deliver with the team: monthly, bi-monthly VM guides for seasonal periods, promotional activations according to Consumer Marketing plans or collections by brand and channel: mainline, wholesale, outlet in order to drive execution on floor. Read and understand monthly sales reports by channel, by brand, in order to create strategies for the team to support or improve business, drive product rotation or consistency on floor regardless the challenge. Maintain a strong alignment and interaction with Demand Planning team to guarantee that product assortment supporting Marketing and BE strategies will be delivered on time in stores: by channel, by brand, ensuring an integrated experience. If not, propose a Creative initiative that supports the business. Align with Merchandising Seasonal Calendars according to product assortment and channel scope. Develop Monthly Window cadence, in store product messages supporting Marketing Seasonal Calendar and Merchandising Product Focus. Manage special projects like Sales launch, Market Weeks, Press Days, Runways, Pop-Up Stores to assure the look & feel of both brands on ad hoc projects Seasonal and Monthly Brand Environment Training Sessions. Centralize Global information and tailor by brand and market. Align, Discuss and Share with Commercial Ops, Merchandising and Marketing product and brand strategies in order to create training programs for Wholesale Supervisors, account-specific, line specific and Retail District Managers to assure total understanding and criteria’s of POS execution. Flagship, Beacon, and Proof of Concept:

- Work cross-functionally to deliver best in class brand expression and experience.
- Focus team on innovative actions to support Sustainability in the LSA region.

12 Developing one-off creative design solutions for site specific issues as projects require, using our pre-determined design aesthetic and cross collaboration with team members as your guide.

13 Develop and manage BE teams across channels, coordinators and supervisors. Responsible for BE team reviews, schedules and HR needs

Job Requirements

**Education**:

- BS Design, Visual Communication, Marketing or Business Administration.

**Experience**:

- Proven background in retail design/planning (apparel retail preferred)
- Must work well with a cross functional team and have familiarity with store design, marketing, operations, real estate, construction, procurement, and outside agencies and architecture firms as required.
- Highly orga