Senior User Acquisition Manager

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a **Senior UA Manager** to join one of our **clients**' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Reporting to the CMO, this is a hands-on execution role focused on scaling performance across key paid acquisition channels. You’ll start with direct ownership of 1-2 channels and may grow into broader responsibilities if performance exceeds expectations.

**Key Responsibilities**

**Campaign Ownership and Scaling**
- Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance
- Contribute to building scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind
- Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV

**Performance Analysis and Strategy**
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

**Creative & Funnel Optimization**
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
- Implement systems to reduce creative fatigue and increase speed of testing

**Partnership Management & Media Strategy**
- Build strong relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
- Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

**Automation & Scaling Systems**
- Identify opportunities to streamline acquisition processes through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

**Challenges You’ll Tackle**
- Contribute to grow the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale
- Build and iterate performance-driven creatives: write briefs, test hooks, and spot winning angles.
- Collaborate with product/design to optimize landing pages and user funnels.
- Identify and test new paid traffic sources (programmatic, direct-buy, or social) and report on results.
- Earn broader ownership by consistently delivering results — with potential to take on more channels and mentoring responsibilities.
- 3-5 years of experience in user acquisition, performance media, or growth marketing
- Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth)
- Deep knowledge of media buying mechanics: tracking setups, postbacks, UTMs, pixel optimization
- Strong analytical and decision-making skills — you live in spreadsheets and dashboards
- Hands-on experience with Voluum, GA4, and traffic sources like Meta, Tiktok, Google and/or TrafficJunky, ExoClick, TrafficStars
- Familiarity with creative strategy: briefing, testing, and iterating static/video ads at scale
- Experience with landing page testing and funnel optimization

**Soft Skills**
- Strong communication & collaborative skills (perfectly fluent in English)
- Goal-oriented, ownership and commitment
- Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy
- Humble - willing to learn, open to feedback
- #NSFW - you are comfortable building products that are based on uncensored models and content