Content & Channel Specialist

hace 1 semana

Santiago de Chile Pfizer A tiempo completo

Objectives:
1. Acts as an advisor to markets on how to design, produce and distribute content for different channels.

2. Builds capabilities among marketers to create omni-channel content creation skills.

**Responsibilities**:
1. Works with CBLs, CX and other commercial roles to develop holistic omni-channel strategic plan for market

2. Provides personalized and tailored support and guidance on local execution to content creators and brand teams3. Provides a consistent “One Pfizer” approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g., ‒Channel support, analytics and utilization of SEO/SEM‒Content format and delivery to meet local customer needs4. Works with CBL, CX and other commercial roles to translate strategy and tactics into yearly content plan5. Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer6. Introduces CBLs to A/B testing, trains them in it and ensures a rapid iteration of content with customers7. Audits content proposal and provide recommendations on how to make content omni-channel adapted8. Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions9. Develops trainings to create/enhance agile, omni-channel content creation capabilities in collaboration with L&DRequirements:
1. Strong experience as manager or coordinator in similar positions such as: Omni channel marketing, Digital content strategy, digital marketing campaigns and portals development.

2. Influence without authority.3. Team work skills are a must4. Background: Degree on Administration, Marketing or similar

Reporting Line:
Innovation & Transformation Lead

Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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