Marketing Coordinator- Latam

**Marketing Coordinator**:
Do you have a strong background and passion for Marketing? Then you might be the person we are looking for Take on the role as **Marketing Coordinator** and become a key part of our team in LATAM.

In this role, you will be responsible for driving LATAM Marketing priorities to implement and adapt the marketing strategies at the regional and local level, increasing brand awareness, generating high-quality leads, and supporting regional and local sales efforts.

The marketing coordinator collaborates closely with:

- Business Unit Nord-Lock Internal Teams: Coordination with local sales management to align strategies and achieve common goals.
- Other Business Units at Nord-Lock Group
- Nord-Lock Group Internal Teams: Regular interaction with the central marketing team, marketing production team and other BU marketing teams for alignment and resource sharing.
- Support Across Business Units and Regions: Although based in a specific Business Unit, the role contributes to the bigger picture of Nord-Lock Group. This includes supporting cross-BU requests and offering assistance for marketing needs in regions or countries when necessary.
- Regular Communication: Ongoing discussions with the Global Marketing Director for strategic alignment and performance review.
- External Partners: Effective collaboration with external partners, agencies and freelancers

**As the Marketing Coordinator on our team, you will**:
**Implement the Global Strategy in the region and the position assigned countries**
- Localization: Consistently monitor market segments, analyze environmental factors and document findings. Adjust the marketing strategies to align with your market’s cultural, regulatory, and market-specific needs.
- Identifying Market Opportunities: Be proactive in identifying growth opportunities. Share insights about emerging trends and market needs to achieve and exceed marketing and sales targets.
- Localized Content: Modify global content to align with the language, culture, and preferences of your markets. Coordinate with internal resources and local agencies to ensure translations and regional content adaptations are effective and accurate.

**Build Brand Awareness**
- Brand Consistency: Ensure brand messaging and visuals are consistently applied in all campaigns and initiatives, adapting them for local relevancy where needed. Collaborating closely with the Brand Management team to maintain alignment with global brand guidelines on our own material and by external partners and ensure that any local adaptations preserve the core brand identity and strategic vision.
- Regional Presence: Utilize relevant channels (digital, print, events) to boost Nord-Lock’s brand awareness. This may include regional media, industry associations, and partnerships that amplify our presence and credibility.
- Industry Positioning: Support positioning efforts that distinguish our brand in the locally defined focus industries, leveraging content, events, and partnerships to reinforce our reputation.
- IP and Trademark Protection: Monitor for potential infringements on Nord-Lock’s intellectual property and trademarks. Report any suspected violations immediately and serve as the primary contact for the IP department, facilitating communication with involved parties and ensuring swift action is taken to protect the brand’s legal and commercial interests. Assist IP department in gathering evidence to protect the brand.

**Generate and Nurture Leads**
- Development of Marketing Nurture Content: Research, plan and coordinate the development of region specific high-value content for nurturing marketing leads towards sales qualified leads.
- Marketing Automation Integration: Utilize marketing automation to streamline lead nurturing workflows, manage customer journeys, and automate follow-up processes. Ensure that automated touchpoints are strategically placed to guide leads through the sales funnel and maintain engagement.
- Targeted Campaigns: Execute and manage targeted campaigns tailored to both existing and potential customers. Collaborate closely with the Marketing Automation team to develop personalized, data-driven campaigns that enhance lead quality and maximize conversion potential.
- Lead Tracking: Use Microsoft Dynamics and other relevant, connected platforms and tools to track and nurture leads, ensuring quality and readiness before passing them to sales. Regularly review and refine lead segmentation based on performance data and feedback from sales.
- Improving Conversion Rates: Analyze lead quality and engagement metrics to improve the lead-to-sale conversion rates, working closely with the sales team for insights.

**Align with Sales**
- Sales Collaboration: Maintain alignment with the sales teams of the position assigned countries by jointly defining targets (accounts, shared KPIs, campaigns )
- Regular Check-Ins: Hold regular meetings with the sales managers to review campaign outcomes, address challenges