Brand Manager Alcoholic Ready to Drink

For 135+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Flavored Alcohol Beverage brand Topo Chico Hard Seltzer in Latin America. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life. In this role you will be responsible for the FAB category, partnering cross functionally across the region, and with Coca-Cola bottling partners. This is an exciting opportunity for a The Brand Manager, to act as an intrapreneur to build and lead a “start-up” in Latin America with the resources and backing of The Coca-Cola Company.

**What You’ll Do for Us**
- Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets.
- Develop marketing plans which support strategic initiatives to deliver annual business plan.
- Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives.
- Assess consumer opportunities that are currently untapped by leveraging consumer research and in market performance to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distributions, etc.).
- Assist in developing portfolio strategies across brands/categories.
- Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).
- Develop annual brand business reviews, as well as growth platforms and brand roles.
- Recommend brand budgets and investment allocation.
- Build a clearly defined positioning for new offerings, new categories entrants / brands.
- Lead alignment on the brand initiatives with key functions (Technical, Finance, PAC, Franchise) and bottler marketing, sales and technical teams.
- Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
- Presentations of business results for marketing manager, regional manager and divisions.
- Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

**Qualifications & Requirements**
- Bachelor’s degree in Marketing, Communications or Business
- A minimum of 3 years of experience in brand management is ideal
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Knowledge of procedures and media used to drive increased volume and brand equity.- Ability to manage and inspire agency performance.
- Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
- Knowledge of the creative brief development process.
- Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
- Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
- Experience working in **cross-functional and cross-geographical teams is preferred**

**What We Can Do For You**
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Iconic & Innovative Brands**: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more. We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America
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Creative Team Culture**:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
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Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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Global Community of Belonging**: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
- **
Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**

**Skills**

Leadership; Media Planning; Creative Development; Consumer Segmentation; Quantitative Research; Competitive Assessments; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positi