Digital Marketing Specialist

Launchpad, a people-first technology company, is a leader in North America´s rapidly growing tech sector. Through two solutions, Launchpad supports its clients with digital transformation: - PaasportTM, our iPaaS solution, streamlines software integration and automates workflows. - Nearshore Staff Augmentation, our managed IT staffing service, connects top IT talent across various geographical regions, bringing industry expertise to leading clients. Based in Vancouver, Canada, our operational footprint spans across North and South America, with a second headquarters in Santiago, Chile. At Launchpad, we genuinely care about our people as individuals. If you are looking for a team that values growth, drive, and passion for your craft, if you’re seeking a place to achieve your goals and dreams with fairness and integrity, then we’d love to hear from you. **Why Join The Talent Pool?**: This Job Posting is currently part of our “Talent Community”. The "Talent Community" is a section in our Careers Site, specially designed to attract and call on all those professionals passionate about technology who aspire to be part of a "People First Company" like Launchpad. Through the notices posted in the Talent Community, which are associated with a series of high-demand positions in the market, you can quickly upload your resume; we assure you that in this way, we can easily find your profile in our database when we have the right opportunity for you. This means that these are not vacancies we are actively working on, but rather a simple way to connect and explore the possibility of working together in the future. If you are a **Digital Marketing Specialist **and you are interested in working with world-class companies, submit your resume today ***: **Responsibilities**: - Create and curate engaging content for online platforms to enhance brand visibility. - Conduct market research and analyze data to identify trends and opportunities. - Optimize website content and user experience for search engines (SEO). - Monitor and analyze the performance of digital marketing campaigns using analytics tools. - Collaborate with cross-functional teams to align marketing strategies with business goals. - Manage and update social media profiles to foster audience engagement. - Stay updated on industry trends, emerging technologies, and digital marketing best practices. - Provide insights and recommendations for continuous improvement of digital marketing efforts. **Qualifications**: - Bachelor's degree in Marketing, Communications, or a related field. - Proven experience as a Digital Marketing Specialist or in a similar role. - Strong understanding of digital marketing concepts and channels. - Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools). - Excellent written and verbal communication skills. - Creative mindset with the ability to generate engaging content. - Analytical skills to interpret data and make informed decisions. - Ability to work independently and collaboratively in a team. **Preferred Skills**: - Experience with paid advertising campaigns (Google Ads, social media ads). - Familiarity with marketing automation platforms. - Graphic design skills for creating visually appealing digital content. - Understanding of A/B testing and conversion rate optimization. - Certification in digital marketing or related fields is a plus. ***Why Work for Launchpad?**: - 100% remote - People first culture - Excellent compensation in US Dollars - Hardware setup for working from home - Work with global teams and prominent brands based in North America, Europe, and Asia - Training allowances - Personal time off (PTO) for vacations, study leave, personal time, etc. - ...and more At Launchpad, we genuinely care about our people as individuals. If you are looking for a team that values growth, drive, and passion for your craft, if you’re seeking a place to achieve your goals and dreams with fairness and integrity, then you are the future of Launchpad. Launchpad is committed to fostering a diverse and representative workforce and an inclusive work environment where all employees are respected and treated equally. Are you ready to elevate your career at Launchpad? We want to hear your story Contact us today.