Director Marketing

hace 6 días

Santiago de Chile Carrat A tiempo completo

Carrat is a startup specializing in the protection of women through technology.
We produce connected luxury bracelets that allow women in danger to call for help and warn their loved ones.
As part of the product launch, we are expanding our team and want to accelerate our digital development.

The Director Marketing, will oversee the ideation, development and implementation of EU strategies and programs to accelerate customer acquisition, maximize customer engagement & satisfaction, retention and revenue for _fresh_ in EU. Reporting to the Vice President, E-Commerce—NA, the Director will lead the loyalty program and use consumer insights to help drive customer acquisition and build a deeper relationship with the fresh consumer. The Director will make recommendations on ideal customer segmentation, lifecycle marketing, insights and behavior analysis, loyalty program, and provide tools and features to create immersive, personalized and long-term customer relationships, with the ultimate goal of delivering a consistent message across all touchpoints.

The DirectorMarketing is a passionate digital leader, thinking creatively with a solution-oriented mindset. With both a strategic and analytical focus, the Director will continue to accelerate _fresh _EU’s digital business while partnering with cross functional teams within the EU region as well as _fresh’s _Global HQ.

**Responsibilities**:

- Formulate EU CRM strategies (based on customer lifecycle, brand pillars, launch activity) geared towards increasing Customer Acquisition, Retention, Frequency, & Spend.
- Work closely with Paid Media Director to define consumer segmentation strategies with each campaign animation along with the respective content strategy and synchronize with CRM initiatives. Thereby maximize ROI for each campaign.
- Develop and implement programs for customer on-boarding, lifecycle management, and lapsed initiatives.
- Analyze and develop strategies to optimize fresh’s Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, IPT and ROI.
- Innovate by launching new CRM initiatives that leverage customer insight and new technologies
- Create competitive case study reports, sharing CRM best practices and learnings from outside the beauty industry to inspire innovation
- Complete analysis/consolidation of CRM campaigns using control techniques and corporate reporting tools to measure success / ROI. Succinctly and clearly summarize and communicate results and learnings to optimize future campaigns.
- Lead advanced database analytics to track customer behavior and lifecycle with the brand; use learnings to develop communication strategies to maximize engagement and loyalty
- Use campaign history and other consumer insight to create appropriate segments for targeting and analysis.
- Develop measurement and analysis guidelines, giving framework for success, based on customer metrics as well as brand strategy.
- Use Adobe Campaign, Qlik, Optimization Lab, etc., to draw insight into Fresh data: cross channel purchase patterns, SKU purchasing preference, geographical analysis, etc.

Type d'emploi : Temps plein

Salaire : $13 500 000 par an

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