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Trade Marketing Senior Manager

hace 12 horas

Santiago de Chile Adidas A tiempo completo

Purpose & Overall Relevance for the Organization Ensure achievement of sales and brand leadership targets in those accounts we have selected as key partners for the mid-long term, through the development and implementation of Account Marketing initiatives. Develop the Account Marketing Plans in line with brand, channel and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.- Key Responsibilities - Ensure local integration of Account Marketing into the global KAM Excellence process: AFB > SBP > JAPs > AMP > SELL-IN > RETAIL INTRO getting a strong collaboration with local Sales team. - Increase adidas business and Key Accounts (KA's) brand share in country's KA's, getting a strong collaboration with Sales team. - Guarantee brand leadership among KA's through optimal planning and execution of all key account marketing elements. - Ensure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with Sales team. - Localization and accomplishment of the AMEP process calendar in the country. - Develop, with support of regional contact, competitive Account Marketing Plans, designed specifically for our Key Accounts, based on the STAPs and JAPs (developed and provided by the commercial team); focused on improving both sell in and sell out, ensuring quality growth. - Foster correct, updated and on-time delivery of necessary commercial input, such as KA's AFB, SBP and JAP, in order to facilitate all tools for AM plans creation. - Foster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPIs within the Key Account. - Align local Key Account Plans with overall Global/Regional in-line strategy. - Monitoring results/ROI of Key Account Marketing activities as outlined in the Account Plans. - Budget implementation and control (MWB,SWB, CAPEX) according to the objectives in the Account Marketing Plans - Prepare and hold impactful presentations to Key Accounts supporting sell-in activities and negotiation of new spaces. - Present Account Marketing plans to required functions in Marketing (Brand, Trade Marketing, SPOMA, Product and Digital) and brief them with the specific needs related to the season. - Drive quality growth by ensuring all commercial/sellout activities do not compromise our brand positioning or strategy. - Serve as main contact with local agencies to implement efficient and profitable AM plans. - Establish regular AM best practice sharing with other countries in LAM. - Provide all necessary local support to ensure a correct deployment of KA's Digital Strategy pillars, getting positive and fast ROI. - Facilitate through negotiation support with the KA implementation of the KA's Digital Strategy. - Knowledge Skills and Abilities - Specialist in business or technical skills with detailed knowledge in some areas of work or systems - Broad & deep knowledge in own functional area, combining theoretical and practical knowledge - Requisite Education and Experience / Minimum Qualifications - 7 years experience in related fields as Trade Marketing, Retail or Consumer Goods Industry - As manager of Experts 0 - 2 years management experience required - As manager of Admin / Tech Support minimum of 3 years management experience required - As manager of anual budget minimum of 2 years management experience required AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE - THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY. CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve. COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents. Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed. **ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.** *** - JOB TITLE: - Trade Marketing Senior Manager- BRAND: - adidas- LOCATION: - Santiago- TEAM: - Marketing & Communications- STATE: - RM-