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Ad Optimization Associate
hace 3 semanas
About Previsible:
We enable businesses to build a culture and ecosystem that embraces SEO knowledge, understanding, and implementation. Our goal is to equip organizations with the tools, systems, and personnel to thrive as the search environment continues to evolve. We are a fast-growing boutique SEO agency that supports enterprise businesses, ecommerce companies, and startups with SEO consulting, recruiting, and enablement solutions to scale business growth from organic search visibility in Large Language Models (LLMs) built on artificial intelligence (AI).
Why join our team? Simple, Previsible is the trusted, human-centered team that brings clarity to modern discovery, builds authority across AI-driven systems, and executes to drive sustainable organic growth to your company.
About the Job:
The
Ad Optimization Associate
is a critical role responsible for hands-on Google Ads optimization and high-accuracy execution, supporting operational tasks as needed during our transition away from manual keyword work. The position requires deep proficiency in Google Ads strategy, expertise in data conversion and quality control (using tools like Google Sheets), and the ability to translate performance metrics into clear, actionable recommendations for campaign and ad group optimization.
Responsibilities:
- Strategic Account Analysis:
Demonstrate a deep understanding of Google Ads campaign types and strategies (e.g., Search, PMax). Regularly analyze client Google Ads accounts to proactively identify structural, keyword, and bid strategy improvements to enhance efficiency - Structural Optimization Recommendations:
Formulate and recommend structural improvements focused on campaign segmentation, ad group rationality, and keyword utilization (including bidding strategies, audience targeting, and negative keyword management) to ensure strict alignment with and maximize overall campaign objectives. - Data Interpretation and Communication:
Analyze key Google Ads metrics (e.g., Quality Score, CTR, Conversion Rate, CPC) to diagnose performance trends and organize complex data in a digestible format (using Google Sheets/Looker Studio) for effective communication to internal teams and stakeholders - Keyword Portfolio Development:
Assist in creating and managing keyword portfolios for PPC campaigns. Focus on selecting relevant keywords that increase visibility and engagement, aligning with campaign objectives - Data Entry and Document Formatting:
As needed during transition, accurately compile and format documents for data entry, ensuring quality and maintaining meticulous attention to detail - Transcription and Data Conversions (as needed during transition; expected to decrease over time):
Transcribe source data into the required format and transfer information from spreadsheet applications to software systems such as Airtable or Google Ads
Qualifications:
- Advanced/Intermediate English Skills:
Ability to effectively communicate and understand complex instructions in both written and spoken English. Interview process will be conducted exclusively in that language. - Google Ads Proficiency (Advanced):
Demonstrated hands-on experience and deep proficiency with the Google Ads platform, its processes, and campaign implementation best practices, including hands-on implementation where appropriate, plus recommendations and coaching - Proficiency with Using Google Sheets and Google Drive:
Strong experience in using Google Sheets and Google Drive for data management and organization - Proficiency in Following Specific Instructions and Guidelines:
Attention to detail and the ability to follow instructions and guidelines accurately - Strong Communication Skills:
The capability to effectively coordinate within the team and report progress, demonstrating clear and effective communication skills - Strong attention to detail:
In spreadsheet-based workflows and QA - Adaptability:
Flexibility and openness to adapt to various roles and tasks as the project evolves - Education:
University degree (preferably in Marketing or a related field)
What to expect during the transition
- Primary focus: Optimize in Google Ads (hands-on execution + analysis)
- Transition coverage: Support SPT/operational tasks as needed during the shift to full optimization
- Ongoing expectation: document improvements and help level up the team's optimization skills
Nice to Have (Growth Track)
These skills are not required for the role, but will support growth and expanded scope over time:
- Reporting and Workflow Improvement: Familiarity with basic performance reporting and dashboards (e.g., Looker Studio) and comfort partnering with teammates to improve recurring workflows
Work Modality:
This role follows a hybrid schedule, with 4 days on-site and the option to work remotely on Fridays. Our Santiago, Chile office is conveniently located near Tobalaba metro station in Costanera Center.
Benefits:
In addition to your salary, you are entitled to:
- 20 days of paid time off (PTO) annually
- Transportation Allowance
- A monthly stipend to support your work-from-home setup
Our Commitment
Previsible is an equal opportunity employer. We welcome all applicants regardless of race, gender identity, age, disability, or background.
Our Core Values:
1.
CURIOUS
- Evolve with purpose.
- Learn fast, adapt even faster.
2.
COLLABORATIVE
- Working toward a common goal.
- Build trust through transparency and communication.
3.
IMPACTFUL
- Own your lane and drive results.
- Take the initiative and own the follow-through.
4.
GENUINE
- Above all else, we are human.
- Lead with empathy and exercise authenticity.
