Email Marketing Campaign Manager

hace 1 mes

Santiago, Metropolitana, Chile Busbud Inc A tiempo completo

About Recorrido:

We are proud to be the largest Online Travel Agency (OTA) for ground travel in Chile, and we're expanding our presence in LATAM. Our commitment to serving travelers and supporting bus operators sets us apart.

We've revolutionized the intercity bus industry, making a positive impact on millions of people who travel by bus every month. By merging with Busbud, a leading global mobility group, we've gained access to a wealth of expertise and resources.

This partnership provides our employees with opportunities for personal and professional growth in a diverse environment, allowing them to expand their market scope and innovate.

The Role:

We're seeking an Email Marketing Specialist to oversee all aspects of email marketing campaigns, including market research, content creation, and dissemination. The ideal candidate will have experience with email automation tools and platforms.

Responsibilities:

  • Develop and execute email campaigns, including building templates, copywriting, asset coordination, QA, and scheduling
  • Support strategic programs through manual and triggered campaigns across the customer lifecycle
  • Build effective target audiences and segments to drive engagement and revenue performance
  • Manage email & notification campaigns on the marketing calendar and ensure alignment with business priorities
  • Design and execute A/B tests, manage testing calendars, record results, and advise on improvements
  • Collaborate with designers and content teams to optimize email creative and template structure
  • Optimize email frequency between program touchpoints to minimize database churn and maximize lead generation
  • Provide regular campaign performance reports tracking key metrics: opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.

Requirements:

  • 7 years specializing in email marketing - leading and managing campaigns and programs
  • Creative thinking and ideation with excellent writing and proofreading skills
  • Experience with email automation tools and other platforms (e.g., CRM, analytics)
  • Thorough understanding of the customer journey
  • Hands-on experience with HTML, CSS, etc.
  • Excellent collaboration with digital marketing specialists, designers, etc.
  • Strong project management skills and exceptional attention to detail
  • Analytic thinking and reporting skills

What We Offer:

  • A competitive salary based on experience, estimated at around $80,000 per year
  • Healthcare benefits
  • Equipment to work from home effectively

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