Ketosource Limited Marketing Specialist

hace 3 semanas

Hualpén, Biobío, Chile Ketosource Limited A tiempo completo

Ketosource Limited is seeking a highly skilled Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for driving growth and customer engagement through various marketing channels.

Main Responsibilities:

  • Develop and execute marketing strategies to increase customer base and improve customer loyalty
  • Optimize product pages to reflect our brand and unique value add consistently and stand out features of our products to attract ideal-fit customers
  • Refine the design of workflows to improve reviews quality and number
  • Conversion Optimization
  • Ideate, design and implement new content and page split tests
  • Analytics and decision making to improve conversion rates over time

Traffic Acquisition:

  • Ranking Optimisation
  • Use data-driven research and workflows to constantly work on and improve the rankings of products
  • Ads Optimisation
  • Refine and execute on optimisation workflows to consistently improve KPIs on TACOS and ranking objectives
  • Creation and split testing of new ad content

Email Workflows:

  • Design and refine email workflows across the entire lifecycle of customers
  • Refine the organisation system for email workflows and maintain over time
  • Write and publish emails according to specific style guidelines in line with brand and persona
  • Split test of emails and email workflows to improve key email metrics

Content Planning & Storyboarding:

  • Create storyboards and outlines for content (video, text) to provide to content creators

Pricing Analysis & Reporting:

  • Follow pricing workflows to update pricing analytics on monthly basis
  • Isolate any pricing issues and highlight in reports to CEO

Monthly Growth Marketing Reporting:

  • Report on and explain the drivers of KPI changes each month
  • Create, refine and present action plans to course correct or improve on gains to achieve KPI outcomes over time

Ad Hoc Project and Sprint Activity:

  • Beyond these activities there will be adhoc project involvement based on your strengths.

Ideal Profile:

  • Work Experience: At least internship experience in a similar activity, up to 2 years of experience. This must include growth marketing activities that grew the size and loyalty of a customer base for a DTC/ B2C Company.
  • Education: Bachelor's degree or higher in a STEM field from an accredited institution is preferred.

Key Skills:

  • Written Communication: Exceptional written communication skills, including emails and general writing for content.
  • Language Abilities: Fluent English is required, with other advantageous languages including German, Spanish, Italian, and French.
  • Standards and Attention to Detail: Exceptionally high standards for work and attention to detail to spot areas for improvement.
  • Tech: Comfortable with tech, including Notion, Google Workspace, ChatGPT, and marketing tools.
  • Research: Effective research skills, including finding information quickly and understanding information quality.
  • Self-Organization: Excellent proactive self-organisation and task management skills.
  • Self-Learner & Resourcefulness: Keen and enthusiastic self-driven learner, able to take initiative and overcome obstacles.

What's on Offer:

  • Meaningful Impact on People's Health: We hold ourselves accountable to results and innovate on health optimisation solutions.
  • Personal Growth Focused Environment: We prioritise personal and professional growth.
  • Meaningful Relationships: We value meaningful relationships with team members, clients, and partners.
  • Lifestyle Flexibility: We offer location and time flexibility to balance work and personal life.

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