Amazon PPC Marketplace Manager
hace 3 días
About the Role:
\We are seeking an experienced Amazon PPC Marketplace Manager to spearhead our Amazon operations. This full-time, remote role requires a data-driven individual passionate about optimizing product listings, driving external traffic, and enhancing overall marketplace performance.
\The ideal candidate will be skilled in creating strategies, analyzing KPIs, and ensuring alignment across cross-functional teams. Key responsibilities include:
\- Create and execute strategies for product listings, pricing, promotions, and advertising to maximize sales\
- Conduct thorough keyword research and competitive analysis to enhance listing relevancy and drive sales\
- Direct the creation and refinement of main and stack images using A/B testing and customer feedback polls\
- Optimize pricing and implement sales strategies, such as 7-day deals, lightning deals, and coupons\
- Monitor daily and weekly ASIN-level KPIs, ensuring optimal performance across all metrics\
- Oversee Amazon PPC campaigns and ensure alignment with overall listing goals\
- Collaborate with supply chain teams to maintain appropriate stock levels and address fulfillment issues\
- Coordinate strategies to send external traffic to Amazon listings for improved algorithmic performance\
- Analyze and report on sales data, customer feedback, and performance metrics to inform actionable improvements
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