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Amazon PPC Marketplace Strategist for CPG Brands
hace 1 semana
About the Role:
Horizon Brands is a leading Consumer Packaged Goods (CPG) company redefining the industry with innovative, game-changing brands. As an Amazon PPC Marketplace Manager, you will spearhead our Amazon operations and develop strategies to optimize product listings, drive external traffic, and enhance overall marketplace performance.
Key Responsibilities:
- Create and execute strategies for product listings, pricing, promotions, and advertising to maximize sales
- Conduct thorough keyword research and competitive analysis to enhance listing relevancy and drive sales
- Direct the creation and refinement of main and stack images using A/B testing and customer feedback polls
- Optimize pricing and implement sales strategies, such as 7-day deals, lightning deals, and coupons
- Monitor daily and weekly ASIN-level KPIs, ensuring optimal performance across all metrics
- Oversee Amazon PPC campaigns and ensure alignment with overall listing goals
- Collaborate with supply chain teams to maintain appropriate stock levels and address fulfillment issues
- Analyze and report on sales data, customer feedback, and performance metrics to inform actionable improvements
Benefits:
- Competitive compensation
- 21 days of paid vacation
- Long-term stability with opportunities for growth into leadership roles
- Collaborative and innovative team culture
- Gain expertise from top 1% Amazon sellers globally
Requirements:
- Excellent English written and verbal communication skills
- Minimum of 3-5 years of experience managing Amazon Seller Central accounts
- Proven ability to optimize CTR and CVR through A/B testing, image polls, and keyword-driven listing strategies
- Strong understanding of Amazon Seller Central, FBA processes, and advertising platforms
- Proficiency in analytics tools for tracking and interpreting ASIN-level KPIs
- Experience in collaborating with cross-functional teams
