Senior Manager Traditional Trade
hace 3 semanas
**Why being part of Coca-Cola Latin America?**
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
**What You’ll Do for Us**
- Responsible to lead system commercial strategies implementation for Traditional
- Trade, identifying key opportunities, to guarantee channel strategy implementation, delivering revenues, transactions and volume objectives.
- Tailors and implement the OU strategies and PICOS to the Zone particularities, ensuring consistency and maximizing adopt vs. adapt.
- Lead CATMAN analysis and planogram design for shelf-space and cold drink, equipment based on SKU velocity, to maximize our product turn and sales volume in the market.
- Implement strategies and solutions to accelerate expansion/impact of commercial assets -especially cold drink equipment - and leverages performance tracking systems to advance execution with focus on RED / PICOS implementation.
- Partner with Channel Strategy, Affordability and Premiumization areas to implement market plans to increase shopper accessibility, affordability and premiumization, supported by tools and capabilities brought thru Executional Intelligence area.
- Support the implementation of commercial capabilities and tools (RGM, RTM/VTM,
- Market Assets, CCRM) to continue building our edge and enhance our go-to-market within a context of changing market conditions
- Track channel main indicators (e.g. SOM, SO$, SOVI, RED, Price Compliance, etc.), review business performance, and design impactful actions to improve it, when results are below targets. Continuously share information, insights and knowledge with KO System, developing platforms to materialize those insights into actions.
- Leverages advanced analytics for opportunity identification and technology for solutions scalability.
**Qualification & Requirements**:
- This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders.
- This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact[1]based analysis, to understand drivers of performance before proposing solutions.
- Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.
- Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams.
- To be successful, this role requires a strong combination of strategic thinking, analytical expertise, problem solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers
- 5+ years of experience in Commercial Execution, Market Development and Channel Strategy
- Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models
- Outstanding influencing skills and cross-functional collaborative working standards
- Deep understanding of Value Chain concept
**What We Can Do For You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
- ** Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**
- ** Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- ** Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We bel
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