Digital Marketing Content Analyst

hace 7 meses

Santiago de Chile SumUp A tiempo completo

We believe in the everyday hero. Those who have the courage to follow their passion and who have the strength and determination to realize their dreams.

Small business owners are at the heart of all we do, so we're creating powerful, easy-to-use financial solutions to help them run their businesses. With a founder's mentality and a 'team-first' attitude, our diverse teams across Europe, South America and the United States work together to ensure that small business owners can be successful doing what they love.

**Role Description**

As a Digital Marketing Content Analyst, you will be the main driver behind the content for the OM channel, you'll take ownership of the content of our ads and website, generating new ideas and angles to test for communicating with our prospects and customers, helping us find and improve on the right message for the right audience at the right time and align all digital comms behind this.

**Key Responsibilities**
- Conducting qualitative and quantitative research to gain insights into user behavior and identify areas for improvement.
- Design the structure and content of web pages and deploy them on our content managing system.
- Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels.
- Monitor and track the impact of optimization efforts on conversion rates and other relevant metrics.
- Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase conversion rates.
- Lead content and website relative initiatives that impact across the growth team.

**You'll be great for this position if**:

- You have experience in marketing research, content marketing, and marketing frameworks.
- You have experience in digital marketing, advertising and performance marketing.
- You are results-driven, have creative thinking skills, and pay attention to detail.
- You have experience with Google Analytics and at least one CMS platform.
- You have experience in UX and CRO.
- You are a fast learner, creative, empathic, and resilient.
- You are a great stakeholder manager and effectively manage pressure.
- You're a great project manager and communicator, and are comfortable leading projects.
- You are hands-on and have advanced English skills.
- You are curious, energetic and make things happen.

**Team Description**

As part of the Digital Marketing team, you'll play a key role in SumUp's growth in Chile. We're a diverse group working within the Growth team. Together, we devise innovative strategies to grow SumUp by attracting new merchants. If you're moved by empowering small business owners around the world, we'd love to hear from you.

**Why join SumUp**
- The opportunity to be part of a revolution in the LatAm payments industry
- You'll have the freedom to drive your career, own projects and make an impact across the company
- Empowerment to do great things and the opportunity to leave your mark
- An amazing team and work-environment, that works with passion, purpose and high-output
- Flexible working hours
- Transport and meal bonuses
- Rewarding compensation
- SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind._

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