Fashion PR Lead

hace 3 semanas

Santiago de Chile H&M A tiempo completo

Company Description
**Do you want to join H&M on a journey, defining the way we create a seamless omni customer experience? If you have a genuine passion for growing business and see yourself in a role contributing to added customer **value, a strong brand and digital growth - join us and take part in setting how we work to deliver an outstanding omni offer for our customers.**

H&M is on a journey to again become a truly customer-centric company. Building on our passion for the customer, we are upgrading the shopping experience and taking it to the next level. We´re changing our ways of working to offer our customers a seamless personalized shopping experience on their own terms - where they want, when they want. This means that we will put omni at the core of our business and accelerate to improve our omni customer experience.

**Job Description**:
As a Fashion PR Lead, you will contribute to added customer value, a strong brand, and increased sales by being responsible for Fashion PR.

You'll work toward aligned, cross-functional goals, driving omnidirectional sales performance and customer focus in all parts of your job.

You build and maintain relationships with major media outlets, influencers, celebrities, and thought leaders alongside the communications team.

Establishes tactics by planning, executing and monitoring locally and globally planned public relations and communication activities in accordance with H&M values, standards, policies and procedures.

**KEY RESPONSIBILITIES (but not limited to)**:
FASHION PR AND SHOWROOM STRATEGY & TACTICS
- Build Sales Market tactics for Fashion PR and how to leverage the Showroom, together with the PR & Communications Manager & rest of the team, based on insights regarding customer, brand, media & competitive landscape
- Responsible for local fashion PR activities together with the Showroom Team
- Overall responsible for fashion press releases and content, incl. proof reading and translations
- Driving SEO PR campaigns and reclaim link strategy

MEDIA RELATIONS
- Maintain and develop an in-depth knowledge of the local media landscape including good relations with most important media.
- Responsible for communicating H&M messages externally and internally, together with HO and the Communications Manager

SHOWROOM
- Responsible for driving overall showroom strategy, including plan, execute and follow up.
- Ensure showroom project management together with Showroom coordinator

AGENCY COLLABORATION
- Ensure effective agency collaboration and results, together with PR & Communications Manager, if applicable.

NETWORKING & RELATIONSHIP BUILDING
- You act as a brand ambassador for H&M
- Identify, maintain and develop a network on a Sales Market level with the appropriate fashion journalists, stylists, influencers, celebrities and other opinion leaders. In collaboration with influencer specialist.

**Qualifications**:
Being part of this journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open minded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.

**Besides your personality we see that you have**:

- A formal education within Communication &/or Marketing is meriting - if not, at least 5 years of working experience in relevant roles.
- Experience in working successfully within PR and retail, meriting if within Sales Market country.
- proven track results in optimizing PR plans to local needs.
- Experience from working with fashion stakeholders, positioning brands within fashion while maintaining commerciality and a customer focused communication.
- Experience in working with showrooms.
- Experience in collaborating with agencies.
- You know how to create results by leading others.
- Meriting with competence within digital/tech and omni ways of working.
- You have a strategic and analytical mindset with strong planning and prioritizing skills
- You understand synergies between owned, paid & earned media
- Excellent communication skills, **including fluent written and spoken English**. Knowledge in other languages is meriting.
- You are an excellent relationship builder.
- Fluent in Microsoft Office - Word, Powerpoint and Excel.

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